Brand

Schneider Electric

Industry

Digital Automation and Energy Management

Year

2022

Services

Digital Amplification and Offline Campaigning

Scope

Social Media and Production

Location

Mumbai

Brand

Schneider Electric

Industry

Digital Automation and Energy Management

Scope

Social Media and Production

Services

Digital Amplification and Offline Campaigning

Year

2022

Location

Mumbai

The Brief

To amplify the Green Yodha campaign on various social media platforms while curating a cross-promotional campaign by joining hands with Rajasthan Royals as their official sustainability partner. The partnership paved the way to IPL 2022’s first carbon-neutral match on 11th May in order to address the carbon footprint generated by one cricket match. To offset this, Schneider Electric and Rajasthan Royals decided to plant 17,000 trees.

The Approach

The Final Result

The campaign reached upto 42M people through various social media platforms. #GreenYodha was used about 3000 times!

Our Other Work