Brand
Schneider Electric
Industry
Digital Automation and Energy Management
Year
2022
Services
Digital Amplification and Offline Campaigning
Scope
Social Media and Production
Location
Mumbai
Brand
Schneider Electric
Industry
Digital Automation and Energy Management
Scope
Social Media and Production
Services
Digital Amplification and Offline Campaigning
Year
2022
Location
Mumbai
The Brief
To amplify the Green Yodha campaign on various social media platforms while curating a cross-promotional campaign by joining hands with Rajasthan Royals as their official sustainability partner. The partnership paved the way to IPL 2022’s first carbon-neutral match on 11th May in order to address the carbon footprint generated by one cricket match.
To offset this, Schneider Electric and Rajasthan Royals decided to plant 17,000 trees.
The Approach
The Final Result
The campaign reached upto 42M people through various social media platforms. #GreenYodha was used about 3000 times!
Our Other Work