{"id":2131,"date":"2025-10-19T13:30:44","date_gmt":"2025-10-19T13:30:44","guid":{"rendered":"https:\/\/thinktreemedia.in\/think-tree-web\/?page_id=2131"},"modified":"2025-10-31T10:01:54","modified_gmt":"2025-10-31T10:01:54","slug":"hccb-music-day","status":"publish","type":"page","link":"https:\/\/thinktreemedia.in\/think-tree-web\/our-work\/hccb-music-day\/","title":{"rendered":"HCCB Music Day"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;horizontal-section&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFF6E7&#8243; background_image=&#8221;https:\/\/thinktreemedia.in\/think-tree-web\/wp-content\/uploads\/2025\/08\/TT-Logo-line.webp&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;35%&#8221; background_position=&#8221;bottom_left&#8221; background_horizontal_offset=&#8221;-22%&#8221; background_vertical_offset=&#8221;-290%&#8221; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;100vh&#8221; height_tablet=&#8221;auto&#8221; height_phone=&#8221;100vh&#8221; height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;80px||||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;display:flex;||flex-direction:column;||justify-content:center;||align-items:center;&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/thinktreemedia.in\/think-tree-web\/home-page\">Home<\/a> \/ <a href=\"https:\/\/thinktreemedia.in\/think-tree-web\/home-page\">Our Work<\/a> \/ World Music Day<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|80px|true|false&#8221; custom_padding_tablet=&#8221;0px||0px|0px|true|false&#8221; custom_padding_phone=&#8221;0px||0px|0px|true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;|10px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Monigue-regular|100||on|||||&#8221; header_text_color=&#8221;#17AD4C&#8221; header_font_size=&#8221;7.8vw&#8221; header_2_font=&#8221;Switzer-regular|100||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#17AD4C&#8221; header_2_font_size=&#8221;5vw&#8221; header_2_letter_spacing=&#8221;-3px&#8221; header_2_line_height=&#8221;1.2em&#8221; z_index=&#8221;3&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; header_font_size_tablet=&#8221;65px&#8221; header_font_size_phone=&#8221;55px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;word-spacing:2px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span>World music day<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Brand&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;DMsans-medium||||||||&#8221; header_text_color=&#8221;#1A1A1A&#8221; header_font_size=&#8221;1.3vw&#8221; body_font=&#8221;Switzer-extrabold||||||||&#8221; body_text_color=&#8221;#044237&#8243; body_font_size=&#8221;1.6vw&#8221; body_line_height=&#8221;1.2em&#8221; width=&#8221;37%&#8221; width_tablet=&#8221;40%&#8221; width_phone=&#8221;35%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||40px||false|false&#8221; 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This was to be done through a unique format that could garner attention for the brand on social media and be shared by employees internally. 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_module_preset=&#8221;default&#8221; background_color=&#8221;#FFF6E7&#8243; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;100vh&#8221; height_tablet=&#8221;auto&#8221; height_phone=&#8221;100vh&#8221; height_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; custom_css_main_element=&#8221;display:flex;||flex-direction:column;||justify-content:center;||align-items:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|0px|true|false&#8221; custom_padding_tablet=&#8221;0px|0px||0px|false|true&#8221; custom_padding_phone=&#8221;0px|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;display:flex;||align-items:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;flex-direction:column;&#8221; sticky_enabled=&#8221;0&#8243; custom_css_main_element_tablet=&#8221;display:flex;||align-items:center;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2>The <span style=%22font-family: Switzer-extrabold; font-size: 65px; font-weight: 500; letter-spacing: -2px;%22> Approach<\/span><\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2>THE <span style=%22font-family: Switzer-extrabold; font-size: 50px; font-weight: 500; 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transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; position_origin_a=&#8221;center_left&#8221; horizontal_offset=&#8221;-55%&#8221; z_index=&#8221;3&#8243; position_origin_a_tablet=&#8221;center_left&#8221; position_origin_a_phone=&#8221;center_left&#8221; position_origin_a_last_edited=&#8221;on|phone&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|phone&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|phone&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;2%&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;65px&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; positioning_tablet=&#8221;none&#8221; positioning_phone=&#8221;none&#8221; positioning_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;word-spacing:2px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_letter_spacing_last_edited=&#8221;on|tablet&#8221; header_2_letter_spacing_tablet=&#8221;-2px&#8221; sticky_enabled=&#8221;0&#8243; module_alignment_last_edited=&#8221;on|phone&#8221; module_alignment_phone=&#8221;center&#8221; header_2_letter_spacing_phone=&#8221;-2px&#8221;]<\/p>\n<h2>The\u00a0<span style=\"font-family: Switzer-extrabold; font-size: 5VW; font-weight: 500; letter-spacing: -3px;\"> Approach<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;DMsans-regular||||||||&#8221; text_text_color=&#8221;#1A1A1A&#8221; text_font_size=&#8221;1.1vw&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;justified&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>As with any topical day, brands are always scuffling for the spotlight therefore our campaign had to be unconventional in every sense. Walking through the HCCB factory, there was something that always stood out to us, the many sounds that come with manufacturing a bottle.<\/p>\n<p>From the clinking of the bottles against each other, as they are moved around to the ever-running machinery that hums throughout the day, the factory seemed to have a tune of its own. So what did we do? We let it sing, of course.<\/p>\n<p>The team captured each and every sound at the factory and edited it together to showcase the rhythms of the factory\u2019s beating heart. What we got out of it was a groovy music video.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thinktreemedia.in\/think-tree-web\/wp-content\/uploads\/2025\/10\/DSC00619.webp&#8221; title_text=&#8221;DSC00619&#8243; align=&#8221;center&#8221; align_tablet=&#8221;left&#8221; align_phone=&#8221;left&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/thinktreemedia.in\/think-tree-web\/wp-content\/uploads\/2025\/10\/DSC00623.webp&#8221; title_text=&#8221;DSC00623&#8243; align=&#8221;center&#8221; align_tablet=&#8221;right&#8221; align_phone=&#8221;right&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; horizontal_offset=&#8221;26px&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;horizontal-section&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFF6E7&#8243; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;100vh&#8221; height_tablet=&#8221;auto&#8221; height_phone=&#8221;100vh&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_css_main_element=&#8221;display:flex;||flex-direction:column;||justify-content:center;||align-items:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_css_main_element=&#8221;display:flex;||align-items:center;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:flex;||flex-direction:column;&#8221; custom_css_main_element_tablet=&#8221;display:flex;||flex-direction:column;&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2>THE <span style=%22font-family: Switzer-extrabold; font-size: 65px; font-weight: 500; letter-spacing: -3px;%22>FINAL RESULTS<\/span><\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2>THE <span style=%22font-family: Switzer-extrabold; 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animation_intensity_slide=&#8221;10%&#8221; header_2_font_size_tablet=&#8221;65px&#8221; header_2_font_size_phone=&#8221;45px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;word-spacing:2px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>THE <span style=\"font-family: Switzer-extrabold; font-size: 5VW; font-weight: 500; letter-spacing: -3px;\">FINAL RESULTS<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;DMsans-regular||||||||&#8221; text_text_color=&#8221;#1A1A1A&#8221; text_font_size=&#8221;1.1vw&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;justified&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]We achieved an unprecedented surge in views and engagement for the brand. Notably, Thums Up Official, Sprite India, and Coca-Cola India actively engaged with the video, with the CEO of HCCB personally resharing it. We received more than 7 Lakh impressions across all social media platforms, 6.85 Lakh views and a reach of 6.35 Lakh on Instagram alone.<\/p>\n<p>The video\u2019s success serves as a testament to the compelling impact of unconventional creativity, highlighting the significance of leveraging available resources rather than fixating on limitations.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thinktreemedia.in\/think-tree-web\/wp-content\/uploads\/2025\/10\/image-110.webp&#8221; title_text=&#8221;image 110&#8243; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; 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This was to be done through a unique format that could garner attention for the brand on social media and be shared by employees internally. It goes unsaid that we were to find a seamless connection between the work HCCB does and World Music Day.The\u00a0 ApproachAs with any topical day, brands are always scuffling for the spotlight therefore our campaign had to be unconventional in every sense. Walking through the HCCB factory, there was something that always stood out to us, the many sounds that come with manufacturing a bottle. From the clinking of the bottles against each other, as they are moved around to the ever-running machinery that hums throughout the day, the factory seemed to have a tune of its own. So what did we do? We let it sing, of course. The team captured each and every sound at the factory and edited it together to showcase the rhythms of the factory\u2019s beating heart. What we got out of it was a groovy music video.THE FINAL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":757,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2131","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/pages\/2131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/comments?post=2131"}],"version-history":[{"count":10,"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/pages\/2131\/revisions"}],"predecessor-version":[{"id":3390,"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/pages\/2131\/revisions\/3390"}],"up":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/pages\/757"}],"wp:attachment":[{"href":"https:\/\/thinktreemedia.in\/think-tree-web\/wp-json\/wp\/v2\/media?parent=2131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}