SE X RR
Brand
SCHNEIDER ELECTRIC
Industry
SUSTAINABILITY
Year
2022
Service
DIGITAL AMPLIFICATION, OFFLINE CAMPAIGN
Our BRIEF
To amplify the Green Yodha campaign on various social media platforms while curating a cross-promotional campaign by joining hands with Rajasthan Royals as their official sustainability partner.
The partnership paved the way to IPL 2022’s first carbon-neutral match on 11th May in order to address the carbon footprint generated by one cricket match. To offset this, Schneider Electric and Rajasthan Royals decided to plant 17,000 trees.
THE FINAL RESULTS
The campaign reached upto 42M people through various social media platforms. #GreenYodha was used about 3000 times!
Other Works
