Hotel Transylvania 4
Brand
AMAZON PRIME VIDEO
Industry
ENTERTAINMENT
Year
2022
Service
INFLUENCER MARKETING, DIGITAL AMPLIFICATION
Our BRIEF
To amplify the fourth instalment of the Hotel Transylvania franchise by collaborating with unique influencers where each of them created distinct content based on their expertise.
The Approach
Here’s a list of how we went about our influencer campaign:
- We collaborated with celebrities like Kareena Kapoor Khan and Karishma Kapoor to create reels with Hotel Transylvania’s Instagram filter.
- Influencers like Niharika NM, Kruthika, and Ayushi Verma created reels around the character ‘Mavis’ and received great engagement on the videos!
- We had the father-daughter duo Jose and Chloe review the film and upload it on their YouTube channel.
- Tiger Shroff posted a dance challenge on his Instagram.
THE FINAL RESULTS
The results of the campaign were immense as we gained a total of 4.3 million reach and over 2,32,000 in engagement.
Through our influencer campaign, we received 11.4 million views and an engagement of 1.57 million.
Other Works
