World music day

The ask was to engage employees and showcase HCCB as a fun workspace by leveraging World Music Day. This was to be done through a unique format that could garner attention for the brand on social media and be shared by employees internally. It goes unsaid that we were to find a seamless connection between the work HCCB does and World Music Day.

As with any topical day, brands are always scuffling for the spotlight therefore our campaign had to be unconventional in every sense. Walking through the HCCB factory, there was something that always stood out to us, the many sounds that come with manufacturing a bottle.

From the clinking of the bottles against each other, as they are moved around to the ever-running machinery that hums throughout the day, the factory seemed to have a tune of its own. So what did we do? We let it sing, of course.

The team captured each and every sound at the factory and edited it together to showcase the rhythms of the factory’s beating heart. What we got out of it was a groovy music video.