With Raksha Bandhan right around the corner, Snitch approached us with an exciting brief. We had to create engaging content pieces to promote their offer for Raksha Bandhan on social media, their website, and their app.

The ask was to create push notifications, WhatsApp messages, emailers, and social media posts, including influencer collaborations, to drive traffic to their website and app while keeping the spirit of Raksha Bandhan intact.

• We decided to go with a topic that would resonate with all siblings and truly showcase the essence of the relationship that they share. What we arrived at was, #BrosGotYourBack – no matter how often you fight or bicker, when push comes to shove, you have each other’s back.

• With this in mind, we curated a comprehensive plan that included push notifications, emailers, WhatsApp communication, and an extensive Instagram campaign. We collaborated with 15 influencers to promote the offer in a refreshing, relatable way.

• Having tapped into the sentiment of looking out for your sibling, we reached over 7 Lakh people through the campaign and captured the hearts of brothers and sisters across the country.
• Here are some impressive numbers from our campaign:
  The teaser video has over 69.1k organic views.
  The announcement post reached over 42,236 people.
  A 3-part video series was then posted, with the first one garnering over 55k organic views.
  Our subsequent UGC campaign reached over 66,1146 people.
  Our emailers went out to 2,44,264 subscribers.
  With 10 influencer collaborations, we gained 3,09,473 views and 13,832 likes.
• Despite tight deadlines, we managed to garner an overwhelming response for our campaign, showing everyone that we too have got their backs!