Snacc by Swiggy
Brand
SNACC BY SWIGGY
Industry
QUICK COMMERCE
Year
2025
Service
SOCIAL MEDIA , VIDEO PRODUCTION
Our BRIEF
Snacc by Swiggy was looking for an agency that spoke directly to their target audience – Gen Z, in a language only they’d understand – brainrot. The objective was to create a social media engagement campaign that felt native to internet culture rather than branded content.
Our APPROACH
No cap, we understood the assignment. From emo cat memes, cheating fruit ai video and topical posts about samosa being Team Conrad, we looked at bringing Snacc food items into any and every internet conversation possible. Through trend-led content and an always-on Instagram marketing campaign, we made Snacc feel like it belonged on people’s feeds instead of interrupting them.
THE FINAL RESULTS
Over 10M+ views on Snapchat, 600+ tweets on X, and over 2M+ views on IG, we brought Snacc by Swiggy to their main target audience.
Other Works
