NSRCEL – IIMB
Brand
NSRCEL
Industry
BUSINESS & ENTREPRENEURSHIP
Year
2021
Service
SOCIAL MEDIA CONTENT, DIGITAL MARKETING, EVENT IDEATION, PRODUCTION & EXECUTION
Our BRIEF
NSRCEL, IIMB’s startup hub, and Goldman Sachs have joined hands to bring about a program that helps women entrepreneurs elevate their businesses.
The Goldman Sachs’ 10,000 Women Program has envisioned helping 10,000 women entrepreneurs across India to scale their business by signing them up to this fully funded program. This program not only includes the right tools needed to grow one’s business, but also provides women entrepreneurs with a network and business ecosystem like no other.
The Approach
Our aim? To create engaging social media content and run lead generation advertising campaigns that bring this program closer to women entrepreneurs looking to scale their business. We built credibility from past testimonials, created inspirational supercuts, spread the message about female empowerment, and even carried out a virtual event commemorating this effort – Summit Up.
Summit Up’s two day online conference included workshops, panel discussions and interactive sessions with some of the world’s most famous entrepreneurs and leaders. This event was free for all, inspiring everyone from budding entrepreneurs to well-established founders.
THE FINAL RESULTS
- Facilitated the enrollment of numerous women entrepreneurs into the program.
- Branded, ideated, and executed a two-day virtual summit
Other Works
