Game OVER DEMENTIA
Brand
MPL
Industry
GAMING
Year
2023
Service
WEBSITE, SOCIAL MEDIA MARKETING, PRODUCTION
Our BRIEF
Mobile Premier League (MPL) is India’s largest eSports and mobile gaming platform that offers 60+ games for free download in categories such as fantasy sports, card games, arcade games, puzzle games, action games, and more.
We were approached by the brand to launch an awareness campaign for gamers to support dementia and individuals affected by the same.
The Approach
To make our voice heard, our goal was to mobilise millions of gamers and anyone else interested, to take a 5-step pledge in supporting individuals affected by dementia.
We developed an interactive website that featured a pledge ticker, information about dementia and how one can be a part of this initiative.
We also curated a series of social media posts, that included our pledges along with our partnership with various charities and NGOs that support and house people battling dementia.
THE FINAL RESULTS
The website received more than 93,000 pledges and made rounds on social media through the partners who were a part of this cause. The campaign was picked up by many PR vehicles including Times of India.
Other Works
