Manic Monkee
Brand
MANIC MONKEE
Industry
ENTERTAINMENT AND RECREATION
Year
2024
Service
NAMING, MASCOT DESIGN, LOGO DESIGN
Our BRIEF
Manic Monkee, a trampoline and amusement park based in Mumbai, was looking to build a distinct brand identity that could translate the energy and playfulness of the space. A key part of the brief was the creation of an animal mascot that could become an identifiable part of the brand.
The Approach
We worked on developing the brand from its name and identity through to its mascot and logo. The focus was on creating a character-led identity that felt fun, memorable and relevant to an amusement and trampoline park. The mascot design became a central part of the brand, helping give Manic Monkee a personality that could extend across its visual identity and communication.
THE FINAL RESULTS
We gave Manic Monkee a personality people could actually recognise. The mascot became the face of the brand, with the name, logo and visual identity all built around the same playful character, making the brand feel as energetic as the experience itself.
Other Works
