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Java Rain Resorts

Brand

JAVA RAIN RESORTS

Industry

HOSPITALITY

Year

2024

Service

SOCIAL MEDIA MARKETING, META ADS, GOOGLE ADS & LEAD GENERATION

Our BRIEF

Java Rain Resort wanted to turn interest in its Chikmagalur getaway into more bookings. The objective was to build a performance marketing strategy across social media and Google that generated quality leads for its family and couple packages, while creating a clearer path from discovery to booking.

The Approach

We created dedicated, high-converting landing pages tailored to each audience and built a seamless lead generation and conversion funnel around them. On Meta, we ran aesthetic lead form ads designed to attract premium leads, while Google Search Ads targeted relevant searches, including competitor keywords, to reach people actively looking for a getaway.

THE FINAL RESULTS

Over five months and ₹2 lakh+ in ad spend, the campaigns generated 1,644 leads and 352 calls, while maintaining an average CPC of around ₹7 across Meta and Google. With an average ROAS of 6:1, the strategy turned sustained paid media activity into a steady pipeline of enquiries and bookings for Java Rain Resort.