EMAMI FAIR & HANDSOME
Brand
EMAMI
Industry
FMCG
Year
2024
Service
PRODUCTION, CONCEPTUALISATION, EXECUTION
Our BRIEF
Emami’s Fair and Handsome cream was launched in 2005. Their research-backed formulas, designed specifically for men’s skin, broke the mold and has since sparked a men’s grooming revolution in India.
The ask was to showcase Emami’s Fair and Handsome Radiance Glow’s USPs by creating a video asset of the product being tested on oranges (using it as a metaphor for the rough male skin type).
The Approach
We wanted to showcase how using the product would benefit the end user. We did this by choosing oranges, which is the closest to human skin. We shot two oranges – one with the product and one with an ordinary fairness product. Using graphics, we showcased the benefits of radiance glow.
THE FINAL RESULTS
- Fifty-nine outlets with branded collateral.
- Increased views and engagement through influencer marketing.
Other Works
