DKMS – India
Brand
DKMS – INDIA
Industry
NON – PROFIT ORGANISATION
Year
2026
Service
SCRIPTING, AI SERVICES, VIDEO PRODUCTION
Our BRIEF
How do we get a general audience to understand what Blood Stem Cell Donation is and what can we do to inspire them to register as blood stem cell donors with DKMS – India.
The Approach
While everyone stands up for the national anthem, we also wanted the audience to take a stand, not a literal one but a metaphorical one, against blood cancer and other blood stem cell disorders. We explained what the cause is and what they can do to help in our video.
Through this Theatre Advertising Campaign, we aimed to create meaningful Social Impact by making it accessible to general audience.
THE FINAL RESULTS
Screened over 10+ movie theatres across the city!
A Theatre Advertising campaign for DKMS – India that brought Blood Stem Cell Donation into the theatre experience and encouraged audiences to take action.
Other Works
