Corner House

As a well-loved Bengaluru brand, Corner House did not need conventional marketing. The ask was to bring the brand onto the social media map and reconnect with the people who make Bengaluru what it is. The objective was to bring the legacy, warmth, and nostalgia associated with Corner House into the digital space, while also making the brand more discoverable to audiences outside Bengaluru. 

Nostalgia marketing became a key part of the content strategy. We focused on the special moments, memories, stories, and experiences people associate with Corner House, using humour and storytelling to bring out the inner child in the audience. Kannada word-of-the-day and word-of-the-month content added another distinctly Bengaluru layer, showing people where and how different words are actually used.

Visually, the content was designed to be playful and sensory, with ASMR-led formats making the desserts even more tempting. Content marketing was also timed around post-lunch and snack hours to encourage orders.

Alongside social media marketing, we revamped the website and brought the same sense of nostalgia into the digital experience, making the brand’s history and the memories associated with it an important part of the overall identity.