CAVA
Brand
CAVA
Industry
FASHION
Year
2024
Service
PRODUCTION, CONCEPTUALIZATION, EXECUTION
Our BRIEF
Cava, a brand looking to disrupt the apparel space in India, came to us for the launch of their new sets collection – the grey area. The aim was to position it as a mix between athleisure and casual wear while highlighting the primary color of the collection – grey.
The Approach
We wanted to do an outdoor shoot to bring out the different shades of grey and fit them into our campaign and the collection. So we picked a quarry as the perfect backdrop for the campaign.
Having only a week to close the launch and 12 hours for the shoot, we worked tirelessly to close the media rollout.
THE FINAL RESULTS
Over 300k+ views, an unforgettable shoot, and a week TAT for the launch
Other Works
