Amazon Smart Commerce

Amazon Smart Commerce wanted to build a long-form YouTube content strategy that could produce high-volume content at scale.

With a requirement of 4–5 videos a week, the objective was to reach more people through a consistent, ongoing content pipeline while using AI content creation to make production faster and more scalable.

We built a streamlined AI-led workflow that could take content from topic planning to production at scale. We started by identifying relevant topics, developing video scripting around them, and refining each script to make it feel more human and conversational.

To speed up production, we used tools such as ChatGPT, Claude Code, ElevenLabs and HeyGen across scripting, voice generation and video production. We also created AI clones of people from our agency or Amazon Smart Commerce’s team to develop talking-head videos that retained a familiar human presence while allowing us to produce content consistently at volume.