Alienkind
Brand
ALIENKIND
Industry
F&B
Year
2025
Service
INFLUENCER STRATEGY & CREATOR COLLABORATIONS
Our BRIEF
Alienkind wanted to drive awareness for the launch of their new smoothies through influencer marketing. The aim was to introduce the new range through creators whose content and audiences naturally aligned with the brand’s voice, ensuring the collaborations felt like an extension of Alienkind rather than just another product promotion.
The Approach
We identified a mix of macro and micro influencers, ideated concepts, and negotiated commercials for a reel and story from each creator. From an initial pool of 34 influencers, we shortlisted 10 who best fit the brand. From there, we worked closely with each creator on scripts, shoot dates, and content alignment, managing the process right through to the videos going live on their pages.
THE FINAL RESULTS
The influencer campaign gave the new products visibility at scale, generating 2.8 million views, a 2.4% engagement rate, and over 25,500 shares. By pairing Alienkind with creators who genuinely matched its voice, the campaign turned a new product launch into content people didn’t just watch – they liked, shared and commented!
Other Works
