Head of Copy

Bengaluru, Work from Office

4 – 5 years of
experience

Fulltime

Apply now
At Think Tree Media, we are dedicated to helping brands craft meaningful experiences through innovative digital marketing strategies. With a focus on creative visual design and production, we specialize in creating captivating online and offline imagery that resonates with our client’s target audiences. Our team of talented producers and designers is committed to delivering exceptional results, building brand identity, and fostering engagement across various digital platforms.

Roles and Responsibilities:

Content Strategy Development:

  • Lead the development of comprehensive content strategies aligned with the goals and objectives of our clients.
  • Conduct market research and competitor analysis to identify content opportunities and trends.
  • Collaborate with cross-functional teams to ensure content initiatives are integrated seamlessly into overall marketing campaigns.

Content Creation and Management:

  • Oversee the creation of original and impactful copy for a wide range of marketing materials, including websites, blogs, social media, videos, and online adverts.
  • Ensure all content produced maintains brand voice, tone, and consistency.
  • Provide guidance and direction to content creators, offering feedback and suggestions for improvement.

Social Media Leadership:

  • Lead social media content strategy, overseeing the planning, creation, and publishing of engaging content across various platforms.
  • Monitor and analyze social media performance metrics, making data-driven recommendations for optimization.
  • Manage brand page hygiene and online reputation management (ORM) efforts.

Digital Trends and Campaign Innovation:

  • Stay informed about the latest digital trends, technologies, and best practices, incorporating insights into content strategies and campaigns.
  • Lead the ideation and development of innovative marketing campaigns that drive brand awareness and engagement.

Team Leadership and Development:

  • Provide mentorship, guidance, and support to members of the content team, fostering a culture of creativity, collaboration, and continuous learning.
  • Set clear goals and objectives for the content team, tracking progress and performance against key metrics.
  • Encourage a culture of experimentation and innovation, empowering team members to explore new ideas and approaches.

Skills Required:

  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Strategic thinking and problem-solving skills.
  • Creativity and innovation.
  • Exceptional writing, editing, and proofreading abilities.
  • Proficiency in online content strategy and creation.
  • Knowledge of digital marketing trends and technologies.

Qualification

  • Bachelor’s or Master’s Degree in Marketing, Communications, or related field.
  • Minimum of 4 years of experience in content creation and digital marketing.
  • Prior experience in an agency environment is essential.
How We Help You Thrive:
  • 24 Annual leaves + Period Leave
  • We have a work from home policy (every wednesday is a work from home)
  • Mentorship and guidance from senior members
  • Recognition and rewards for outstanding performance.
  • A platform to contribute your ideas and make a real impact.
  • Incentive model 

Apply now