{"id":87,"date":"2019-02-18T06:02:06","date_gmt":"2019-02-18T06:02:06","guid":{"rendered":"http:\/\/thinktreemedia.in\/blog\/?p=87"},"modified":"2025-06-17T18:21:40","modified_gmt":"2025-06-17T12:51:40","slug":"sid-the-internet-isnt-working-the-it-guy-in-a-creative-agency","status":"publish","type":"post","link":"https:\/\/thinktreemedia.in\/blog\/sid-the-internet-isnt-working-the-it-guy-in-a-creative-agency\/","title":{"rendered":"\u201cSid, the internet isn\u2019t working\u201d – The IT guy in a creative agency"},"content":{"rendered":"

\u201cLook out the window, you won\u2019t be disappointed\u201d – Siddharth Amin<\/span><\/i><\/p>\n

Network, Cloud, Domain, Hosting, Mail Servers, HTML, CSS & JavaScript – words that are often met with a blank expression. Welcome to the life of the tech guy in a digital agency. With great power comes responsibility and unnecessary responsibility, like writing this blog. You would assume after writing a million lines of codes, words would come easy. But as code is gibberish to these peasants, so is life.<\/span><\/p>\n

I stepped into the real world after completing an engineering degree, ready to make a difference in the world, only to realize i\u2019m one of a million engineers released from colleges each year. Now that\u2019s a very special feeling.<\/span><\/p>\n

I joined Think Tree at the time of it\u2019s growth spurt, and have come across all kinds of people rendered helpless by simple system updates, losing bandwidth due to movie downloads and the occasional incognito browser (for cache reasons obviously), among other things you\u2019d find at a growing startup. <\/span>
\n<\/span>
\n<\/span>Being the person that understood tech the most, I\u2019ve been barraged with the phrase, \u201cSid the Internet isn\u2019t working\u201d, after having made the mistake of \u2018fixing the internet\u2019 by following the most efficient tech solution – restarting the system. On been made responsible for the internet at the office, aspirations of becoming an Internet Service Provider have become a recurring thought.<\/span><\/p>\n

I\u2019ve seen a growth in size, experience and knowledge while working on numerous projects & meals – often working on multiple projects simultaneously (meals included). Taking up Client Servicing, Designing and Development for the Website Projects single-handedly has been a profound learning experience.<\/span><\/p>\n

After staring at my screen and out the window for \u201cresearch purposes\u201d, here are a few Digital Marketing trends I have come across that are being implemented across agencies. Honestly I\u2019d rather you learn something during the time you\u2019ve spent going through this article.<\/span><\/p>\n

    \n
  1. Dashboards<\/span><\/li>\n<\/ol>\n

    Research shows that too many open tabs is one of the top reasons for a receding hairline. Used internally, dashboards allow agencies to increase productivity and foster a culture of data transparency that can ultimately drive value across their firm.<\/span><\/p>\n

    Process management and project management allow creative teams to thrive. Growing agencies are often managing dozens of projects across multiple clients and, well, keeping that straight is a Herculean task. Scheduling plays an important role in time management. Be it the shortest Job first or Priority Scheduling, can have a positive impact on managing projects and achieving tasks effectively. Although these don\u2019t stand a chance to clients demands, we\u2019ve all been there.<\/span><\/p>\n

      \n
    1. Chatbots<\/span><\/li>\n<\/ol>\n

      Chatbots have become extraordinarily popular in recent years, largely due to dramatic advancements in machine learning and other underlying technologies such as natural language processing. Today\u2019s chatbots are smarter, more responsive, and more useful \u2013 and we\u2019re likely to see even more of them in the coming years.<\/span><\/p>\n

      Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers\u2019 expectations and automating repetitive tasks \u2013 which means you can focus on more important work.<\/span><\/p>\n

      Sometimes we wish we had one to deal with Clients.<\/span><\/p>\n

        \n
      1. Video Marketing<\/span><\/li>\n<\/ol>\n

        These numbers show the effects of incorporating video into your digital marketing strategy in 2019:<\/span><\/p>\n

          \n
        1. 70% of consumers say that they have shared a brand\u2019s video.<\/span><\/li>\n
        2. 72% of businesses say video has improved their conversion rate.<\/span><\/li>\n
        3. 52% of consumers say that watching product videos makes them more confident in online purchase decisions.<\/span><\/li>\n
        4. 65% of executives visit the marketer\u2019s website and 39% call a vendor after viewing a video.<\/span><\/li>\n
        5. 100% of designers and video editors involved in working on your \u201cideas, suggestions & views\u201d have given up on you. <\/span><\/li>\n<\/ol>\n

          To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.<\/span><\/p>\n

          Live video is gaining popularity, with a large number of businesses using it for interviews, product demos, \u201cbehind the scenes\u201d glimpses of events, life in the office, how products are made, etc.<\/span><\/p>\n

            \n
          1. Artificial Intelligence<\/span><\/li>\n<\/ol>\n

            Artificial intelligence will take over the world! Or maybe the lack of genuine intelligence, only time will tell.\\<\/span><\/p>\n

            AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots (which we\u2019ll talk more about later) can help you automate and optimize your customer service.<\/span><\/p>\n

            AI is widely expected to be the biggest revolution in digital marketing since the Internet has taken over. AI won\u2019t take our jobs anytime soon, but it will influence what we do in our jobs. By leaving the most time-consuming and logic-based jobs to AI, marketers can free up time to think creatively and ensure that AI efforts are aligned with strategic goals.<\/span><\/p>\n

            Thanks for wasting your time. My education means nothing.<\/span><\/p>\n

            About the author: <\/strong><\/p>\n

            Siddharth Amin is Think Tree Media House’s in-house IT guy and comedian. His interests include bikes, tech and being a sassy superstar.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Welcome to the life of the tech guy in a digital agency. With great power comes responsibility and unnecessary responsibility, like writing this blog.<\/p>\n","protected":false},"author":1,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life"],"yoast_head":"\nCreative Agency Chronicles: Meet Sid, the IT Support Hero<\/title>\n<meta name=\"description\" content=\"Meet Sid, the unsung IT hero at a creative agency. 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