{"id":437,"date":"2021-06-24T12:01:05","date_gmt":"2021-06-24T12:01:05","guid":{"rendered":"https:\/\/thinktreemedia.in\/blog\/?p=437"},"modified":"2025-06-18T17:58:18","modified_gmt":"2025-06-18T12:28:18","slug":"be-the-red-skittle-of-content","status":"publish","type":"post","link":"https:\/\/thinktreemedia.in\/blog\/be-the-red-skittle-of-content\/","title":{"rendered":"Be the Red Skittle of Content\u00a0"},"content":{"rendered":"

Be the Red Skittle of Content\u00a0<\/strong><\/h4>\n

\u00a0\u00a0<\/span><\/p>\n

Social media has changed us. The way we learn, think, speak and imbibe information has been amended fundamentally. With the barrage of information on the internet serving distractions in abundance, attention has become a scarce commodity. Statistically, attention spans have reduced from 12 seconds to 8 seconds. It stands to reason that the life span of trends have become discernibly shorter in the last 20 years.<\/span><\/p>\n

In a place where everything is instantaneous and delayed gratification feels like a distant memory<\/span>, there\u2019s a new kid on the block capturing everyone\u2019s sparse attention \u2013 micro-content. This form of content represents a paradigm shift in how we communicate. Language is ever evolving and these morsels of visual media now dictate how we ingest information. <\/span>Memes, stories, geo\/face filters, Tik Tok videos, Tweets, and the like, catalysed effortless communication. It introduced a never before seen ease in establishing social inclusivity through constructs of self and group identity, pop culture and ideologies. All this with minimal content.\u00a0\u00a0<\/span><\/p>\n

So why does micro-content work? The answer is as obvious as a brightly coloured stain \u2013 it <\/span>effectively combats disengagement. From the dawn of the memes to the torrential shower of reels, users have made their choice clear \u2013 keep it simple. Micro-content offers <\/span>nuggets of knowledge to conveniently hold, in creative and appealing formats. <\/span>It doesn\u2019t require any deep investment from the audience, but offers endless information.<\/span><\/p>\n

 <\/p>\n

Yes, we get the irony. Let\u2019s move on.<\/span><\/p>\n

This of course brings us to the debate of short form content v. long form content. Like that favourite childhood toy we just never picked up again, is long-form content gone for good? Do we trust the lips with the downward curve of the righteous that tell us short form content is the death of real writing and literature? While there are undertones of truth to both arguments, things aren\u2019t so black and white.\u00a0<\/span><\/p>\n

For us, there is no predilection to any form in particular\u2026 if that isn\u2019t obvious already. They both work just fine. Clearly, however, micro-content has a starting advantage inherent to its name. How then, do we keep long form relevant? While it may seem as though we are flogging a dead horse here, the most essential pearl of wisdom is this \u2013 engaging the audience is everything. Authenticity is rare, but precious. Out with the fluff. Ensure you don\u2019t crumble at the weight of our own information. Find creative ways (ranging from bullet points to colourful visuals to graphics) to display content.\u00a0 Your ideas, context, and user intent play a huge role. <\/span>People who are interested in a subject, will always go the extra mile and make an effort to learn about it in-depth. However, you best believe they\u2019re scrolling past you if their patience is tested.<\/span><\/p>\n

 <\/p>\n

So in a pack of insipid content, be like the red skittle everyone keeps going back for.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Be the Red Skittle of Content\u00a0 \u00a0\u00a0 Social media has changed us. The way we learn, think, speak and imbibe information has been amended fundamentally. With the barrage of information on the internet serving distractions in abundance, attention has become a scarce commodity. Statistically, attention spans have reduced from 12 seconds to 8 seconds. It […]<\/p>\n","protected":false},"author":1,"featured_media":438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,9,16],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life","category-digital","category-fresh-produce"],"yoast_head":"\nBe the Red Skittle of Content\u00a0 - Think Tree Media House<\/title>\n<meta name=\"description\" content=\"Stand out in a crowded content landscape. 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