{"id":403,"date":"2020-12-24T12:52:52","date_gmt":"2020-12-24T12:52:52","guid":{"rendered":"http:\/\/thinktreemedia.in\/blog\/?p=403"},"modified":"2025-06-19T10:54:39","modified_gmt":"2025-06-19T05:24:39","slug":"how-has-digital-behaviour-changed-since-covid-19","status":"publish","type":"post","link":"https:\/\/thinktreemedia.in\/blog\/how-has-digital-behaviour-changed-since-covid-19\/","title":{"rendered":"How has Digital Behaviour Changed Since Covid-19?"},"content":{"rendered":"

How has Digital Behaviour Changed Since Covid-19?<\/strong><\/p>\n

Nine months in and Covid19 has changed the way we do everything!<\/span><\/p>\n

It\u2019s been a tough adjustment but we have made it so far.\u00a0<\/span><\/p>\n

We\u2019re fine, we promise.\u00a0<\/span><\/p>\n

One of the main reasons why we are doing fine is technology, and more specifically digital media.\u00a0<\/span><\/p>\n

Poking and double hearting isn\u2019t all we do online anymore.\u00a0<\/span><\/p>\n

Over the years digital media has evolved to a level where we can imitate real life connections and conversations with eerie detail.\u00a0<\/span><\/p>\n

It was found that areas with lockdowns experienced a dramatic spike in digital consumption, to the point where over 80% of US citizens admit to consuming more digital media on TV and online than they ever did before.\u00a0<\/span><\/p>\n

Let\u2019s take a look at how our digital consumption patterns have changed since the global pandemic.\u00a0<\/span><\/p>\n

How has Our Digital Behaviour Changed Since Covid-19?<\/span><\/p>\n

Formation of Online Communities<\/b><\/p>\n

Tough times urge us to lean on others for support. Groups and online communities were considered dead for a while. But a Guardian report found over 300 Coronavirus support groups have emerged recently, whose members total over a million people. More and more people are joining communities to stay engaged and entertained during this time.\u00a0<\/span><\/p>\n

Socialization<\/b><\/p>\n

The one thing we have been missing the most is hanging out\u00a0 and connecting with our friends and family. This is probably why one of the major areas of digital usage is video calling. We may not be able to meet each other in person but thanks to high-speed Wifi we are able to connect with our loved ones in real time.\u00a0 Birthday parties and Saturday Night Pub Crawls have been replaced with Zoom parties and Netflix parties, and we can honestly admit, it\u2019s the only thing that\u2019s been keeping us going.\u00a0<\/span><\/p>\n

Active Participation<\/b><\/p>\n

During the first phases of the pandemic and lockdown, we were all bored in the house and in the house bored. Everything that was routine to us was cancelled. Humans are highly adaptable creatures, so we started\u00a0 to create our own routines and activities. If you are an active internet citizen you must have noticed the slew of trends and challenges that popped up on the internet. It was either that, cooking videos or trying to make it on Tik Tok. Remember Dalgona Coffee?<\/span><\/p>\n

Social Media Usage<\/b>
\n<\/b>Social media consumption reached astronomical levels this year. Have you ever heard of \u2018Doom-scrolling?\u2019 It\u2019s when people read through a long stream of negative headlines on social media. Sound familiar?<\/span><\/p>\n

During a crisis people want to be informed, which perfectly explains why according to the Global Web Index (<\/span>https:\/\/blog.globalwebindex.com\/chart-of-the-week\/social-media-amid-the-outbreak\/<\/span><\/a> ), 36% of global social media users say that the major reason for logging in to social media is to get news updates. Other reasons for using social media include entertainment, comfort and creating content.\u00a0<\/span><\/p>\n

Verification of Fake News<\/b><\/p>\n

There has been a 46% spike in visitors to news websites since the global pandemic hit. But people have gotten smarter and more sensitive about what they believe too. With all the misinformation and fake news that led people to a frenzy in the early stages of the pandemic, digital users are now choosing to consume content from verified sources and fact checking before blindly believing everything they read.\u00a0\u00a0<\/span><\/p>\n

E-Commerce Boom<\/b><\/p>\n

There are a few people who actually profited from the pandemic, and one of them is Amazon Founder, Jeff Bezos (<\/span>https:\/\/www.businessinsider.in\/finance\/news\/how-billionaires-got-637-billion-richer-during-the-coronavirus-pandemic\/articleshow\/77333000.cms<\/span><\/a> ). Just between the period of March to June, 2020 his wealth rose by $48 billion. Buying products online was once looked at with doubtful eyes, but now it\u2019s the new normal. This trend is projected to continue\u00a0 well after the economy has recovered from Covid-19.\u00a0<\/span><\/p>\n

Media Consumption<\/b>
\n<\/b>We can also see a few significant trends in the way media is being consumed online. Gen X watches more TV and online TV content, while Gen Z mostly consumes online video content. Millennials consume content across media like broadcast television, online videos etc. And gaming is the most popular pastime globally .\u00a0<\/span><\/p>\n

The New Norm<\/b><\/p>\n

Digital is the new normal. Everyone from our grandparents to their neighbours have accepted digital media and devices as a part of their lives.\u00a0<\/span><\/p>\n

Digital behaviours and patterns have changed. These changes will impact brands and influencers for the next foreseeable future. We think it\u2019s safe to say that to stay relevant, brands need to go digital. The pandemic has made the transition for people who don\u2019t naturally take to technology and the digital world much quicker. And it\u2019s quite clear that a few trends such as online shopping, media consumption and scrolling for news updates are here to stay.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How has Digital Behaviour Changed Since Covid-19? Nine months in and Covid19 has changed the way we do everything! It\u2019s been a tough adjustment but we have made it so far.\u00a0 We\u2019re fine, we promise.\u00a0 One of the main reasons why we are doing fine is technology, and more specifically digital media.\u00a0 Poking and double […]<\/p>\n","protected":false},"author":1,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nDigital Behaviour Changes Since COVID: What You Should Know<\/title>\n<meta name=\"description\" content=\"Explore how digital behavior has evolved since COVID-19. 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