The Z in Gen Z stands for Zenius!<\/b><\/p>\n
Gen Z, born between 1995 and 2010, make up 35% of the global population. That\u2019s 3 billion people worldwide who\u2019re into memes. Crazy, right?\u00a0<\/span><\/p>\n This generation grew up in the digital era. They\u2019ve seen MS Paint, and they\u2019ve also seen MS Paint die. Basically, they\u2019ve been through a LOT.<\/span><\/p>\n This mobile-first generation comprises of creators, memers, independent individuals who strive for justice and climate change, and also\u2026 the ones who\u2019re gifted with the ability to learn TikTok dances in a minute.\u00a0<\/span><\/p>\n Because they\u2019re the digital generation, they influence social media a LOT. Campaigns, trends, and movements are only successful if they\u2019re done the Gen Z way. Think Tree, we like to think, is great at doing just that. Our forte is staying relevant with the times and TikTok…oops, we mean Reels!<\/span><\/p>\n Here are some things we did for our clients the Gen Z way, which turned out to be extremely rewarding and successful!<\/span><\/p>\n Want to communicate with the masses and your message doesn\u2019t include emojis? Sorry, that\u2019s just not going to work out. We understood this, which is why our IG stories are a treat for emoji lovers!<\/span><\/p>\n Adding a sprinkle of emojis to your communication instantly makes it fun, engaging, and relatable. So the next time you\u2019re putting up a story, don\u2019t forget to add emojis! \ud83e\udd2f\ud83d\udc7b\ud83d\ude0d\ud83d\ude07\ud83d\ude0e\ud83e\udd29<\/span><\/b><\/p>\n Want to make your presence felt? Peep outside the regular ways of communicating! Keep a check on what\u2019s trending. A new platform? Get on it. The generation\u2019s full of creators, so become one!\u00a0<\/span><\/p>\n We did this by adopting reels. Reels are 15-30 second videos on Instagram which are funny, relatable, informative and what not. Instagram\u2019s (much needed) alternative to TikTok. So we saw the opportunity and took it. Reels are an awesome way to increase your brand\u2019s engagement and awareness. So we went ahead and incorporated reels for all our clients. It\u2019s been very rewarding to say the least.\u00a0<\/span><\/p>\n If you want to see some kickass reels, you know where to go (our IG page, in case we weren\u2019t clear) because we\u2019re a savage, YUH, classy, bougie, ratch…wait, are we not doing that anymore?\u00a0<\/span><\/b><\/p>\n If you think a bunch of strangers are going to be interested in your life and will watch it if you stream it, YOU\u2019RE RIGHT!<\/span><\/p>\n Instagram, Facebook, Twitter- almost every platform has a live streaming option and for a great reason. Use it for your benefit!<\/span><\/p>\n Gen Z loves taking part in exclusive things, experiencing new stuff, and making new connections. Think Tree knew just the nerve to hit.\u00a0<\/span><\/p>\n For Mother\u2019s Day, we collaborated with everyone\u2019s favourite A2B and Sriram Sulia, 94.3 Radio FM\u2019s beloved RJ, to surprise some moms, and we live-streamed the event.\u00a0<\/span><\/p>\n Was it a tasty success? DUH!\u00a0<\/span><\/b><\/p>\n For successful campaigns, think outside the box. You don\u2019t need to restrict yourself to social media. Confused? We\u2019ll tell you what we did.\u00a0<\/span><\/p>\n Everyone\u2019s favourite chocolate cafe SMOOR wanted to do something exciting for Friendship\u2019s day and Raksha Bandhan. Something different, something that\u2019s never been done before.\u00a0<\/span><\/p>\n What did we do? We brought Spotify into the equation and created custom playlists for different kinds of friendships and sibling relationships. We sent out QR codes of these playlists with SMOOR\u2019s chocolate boxes.\u00a0<\/span><\/p>\n Great music AND yummy chocolates? Sign us up!<\/span><\/p>\n We know understanding Gen Z and the never-ending trending things might be a little tricky to understand, but try and you shall succeed!\u00a0<\/span><\/p>\n The simple philosophy for staying at the top of the food chain is: Adapt to trends, memes, and TikTok dances. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The Z in Gen Z stands for Zenius! Gen Z, born between 1995 and 2010, make up 35% of the global population. That\u2019s 3 billion people worldwide who\u2019re into memes. Crazy, right?\u00a0 This generation grew up in the digital era. They\u2019ve seen MS Paint, and they\u2019ve also seen MS Paint die. Basically, they\u2019ve been through […]<\/p>\n","protected":false},"author":1,"featured_media":388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9,16],"tags":[],"class_list":["post-387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-fresh-produce"],"yoast_head":"\n\n
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