{"id":286,"date":"2020-07-07T14:42:35","date_gmt":"2020-07-07T14:42:35","guid":{"rendered":"http:\/\/thinktreemedia.in\/blog\/?p=286"},"modified":"2020-07-07T14:42:35","modified_gmt":"2020-07-07T14:42:35","slug":"influencer-flu","status":"publish","type":"post","link":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/","title":{"rendered":"Influencer Flu"},"content":{"rendered":"

If you\u2019re an influencer, you\u2019re probably experiencing something like Aron Ralston when he\u00a0was stuck\u00a0between a rock and a hard place\u00a0(Read: <\/em>127 Hours<\/em><\/a>.<\/em>)<\/p>\n

Influencer\u00a0marketing rose to unprecedented levels of popularity in 2019. A 2019\u00a0Talkwalker\u00a0X Social\u00a0Samosa\u00a0survey<\/a> found that 75% of marketers ranked influencer marketing as a key strategic priority and 72% were looking to increase budgets in 2020. But this was in the BC (Before Corona<\/em>), what\u2019s the 411 now that the pandemic has overturned all businesses and sales forecasts?<\/p>\n

Ad agencies like us didn\u2019t see much of a slump in online promotion budgets as it was perhaps the only bridge to the consumer during the\u00a0initial\u00a0lockdown. During Lockdown 1 (Ok, so we had 4 lockdowns. No need to laugh<\/em>), we ran a successful online influencer campaign for DKMS, an international bone marrow donation centre that led to 1.2 million impressions & a 17.53% engagement rate. But, there\u2019s always a but – Over the past few weeks, we\u2019ve seen a mounting situation.<\/p>\n

No Longer Influential<\/h5>\n

Facebook\u2019s #StopHateforProfit<\/a> boycott and the\u00a0TikTok\u00a0ban<\/a> are leaving influencers to create content minus beneficiary brands or platforms. Brands are standing by the ancient adage – \u201cLike parent, like child\u201d, and pausing promotions on Instagram too as a part of the #StopHateForProfit campaign. At the time of writing this, 312 brands had signed up to publicly boycott the social media giant. Instagram recognised the influencer network\u2019s clout on its platform and launched a series of tools to ease content consumption and revenue-sharing<\/a> earlier this year. It\u2019s left to see how Facebook plans to tackle the growing demand for content regulation.<\/p>\n

India\u2019s\u00a0TikTok\u00a0ban particularly stings because it took away a platform from influencers who didn\u2019t fit into the mould of a typical, urban, filtered influencer. On TikTok, the popular accounts belonged to a variety of citizens who captured themselves living their aspirations on the small(est) screens. It was easy to pick the app out of a line up for the diversity of content creators.<\/p>\n

\"Influencers

Srishti Dixit, Danish Sait, Rahul Subramanian, and Anto Philip (Clockwise)<\/p><\/div>\n

<\/h5>\n
Creating during COVID19<\/h5>\n

However, there is a growing niche of content creators who are curating relatable videos & stories such as Rahul Subramanian, Srishti Dixit and Bengaluru\u2019s own Danish Sait & Anto Philip. We\u2019re seeing hyperlocal influencers create slice-of-life content, sponsored content for mom-and-pop businesses such as local eateries, mask makers or simply raising #awareness.<\/p>\n

With government regulations and consumer purchase patterns shifting constantly, it\u2019s even more difficult to predict when we can see the glorious age of influencers return – but it will return surely. No alternative avenues allow for brands to place their products in authentic settings and inspire customers. Influencer marketing also means tapping into followers who may not traditionally be the target and collaborate with complementary categories.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re an influencer, you\u2019re probably experiencing something like Aron Ralston when he\u00a0was stuck\u00a0between a rock and a hard place\u00a0(Read: 127 Hours.) Influencer\u00a0marketing rose to unprecedented levels of popularity in 2019. A 2019\u00a0Talkwalker\u00a0X Social\u00a0Samosa\u00a0survey found that 75% of marketers ranked influencer marketing as a key strategic priority and 72% were looking to increase budgets in […]<\/p>\n","protected":false},"author":1,"featured_media":288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"yoast_head":"\nInfluencer Marketing | Influencer Flu - Think Tree Media House<\/title>\n<meta name=\"description\" content=\"Influencer marketing may have hit a pause globally due to COVID19 and #StopProfitForHate's Facebook boycott; but we're seeing some positive trends in India.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing | Influencer Flu - Think Tree Media House\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing may have hit a pause globally due to COVID19 and #StopProfitForHate's Facebook boycott; but we're seeing some positive trends in India.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/\" \/>\n<meta property=\"og:site_name\" content=\"Think Tree Media House\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T14:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2020\/07\/Influencer-Flu_Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thinktree\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thinktree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/\"},\"author\":{\"name\":\"thinktree\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#\\\/schema\\\/person\\\/b9dff6033e7a33943d02d953e790047b\"},\"headline\":\"Influencer Flu\",\"datePublished\":\"2020-07-07T14:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/\"},\"wordCount\":479,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Influencer-Flu_Cover.png\",\"articleSection\":[\"Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/\",\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/\",\"name\":\"Influencer Marketing | Influencer Flu - Think Tree Media House\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Influencer-Flu_Cover.png\",\"datePublished\":\"2020-07-07T14:42:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#\\\/schema\\\/person\\\/b9dff6033e7a33943d02d953e790047b\"},\"description\":\"Influencer marketing may have hit a pause globally due to COVID19 and #StopProfitForHate's Facebook boycott; but we're seeing some positive trends in India.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Influencer-Flu_Cover.png\",\"contentUrl\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Influencer-Flu_Cover.png\",\"width\":1080,\"height\":675,\"caption\":\"Influencer Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/influencer-flu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer Flu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/\",\"name\":\"Think Tree Media House\",\"description\":\"Think Tree Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#\\\/schema\\\/person\\\/b9dff6033e7a33943d02d953e790047b\",\"name\":\"thinktree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g\",\"caption\":\"thinktree\"},\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/author\\\/thinktree\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer Marketing | Influencer Flu - Think Tree Media House","description":"Influencer marketing may have hit a pause globally due to COVID19 and #StopProfitForHate's Facebook boycott; but we're seeing some positive trends in India.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/","og_locale":"en_US","og_type":"article","og_title":"Influencer Marketing | Influencer Flu - Think Tree Media House","og_description":"Influencer marketing may have hit a pause globally due to COVID19 and #StopProfitForHate's Facebook boycott; but we're seeing some positive trends in India.","og_url":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/","og_site_name":"Think Tree Media House","article_published_time":"2020-07-07T14:42:35+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2020\/07\/Influencer-Flu_Cover.png","type":"image\/png"}],"author":"thinktree","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thinktree","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#article","isPartOf":{"@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/"},"author":{"name":"thinktree","@id":"https:\/\/thinktreemedia.in\/blog\/#\/schema\/person\/b9dff6033e7a33943d02d953e790047b"},"headline":"Influencer Flu","datePublished":"2020-07-07T14:42:35+00:00","mainEntityOfPage":{"@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/"},"wordCount":479,"commentCount":0,"image":{"@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#primaryimage"},"thumbnailUrl":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2020\/07\/Influencer-Flu_Cover.png","articleSection":["Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/","url":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/","name":"Influencer Marketing | Influencer Flu - Think Tree Media House","isPartOf":{"@id":"https:\/\/thinktreemedia.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#primaryimage"},"image":{"@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#primaryimage"},"thumbnailUrl":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2020\/07\/Influencer-Flu_Cover.png","datePublished":"2020-07-07T14:42:35+00:00","author":{"@id":"https:\/\/thinktreemedia.in\/blog\/#\/schema\/person\/b9dff6033e7a33943d02d953e790047b"},"description":"Influencer marketing may have hit a pause globally due to COVID19 and #StopProfitForHate's Facebook boycott; but we're seeing some positive trends in India.","breadcrumb":{"@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thinktreemedia.in\/blog\/influencer-flu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#primaryimage","url":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2020\/07\/Influencer-Flu_Cover.png","contentUrl":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2020\/07\/Influencer-Flu_Cover.png","width":1080,"height":675,"caption":"Influencer Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/thinktreemedia.in\/blog\/influencer-flu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thinktreemedia.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Influencer Flu"}]},{"@type":"WebSite","@id":"https:\/\/thinktreemedia.in\/blog\/#website","url":"https:\/\/thinktreemedia.in\/blog\/","name":"Think Tree Media House","description":"Think Tree Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thinktreemedia.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thinktreemedia.in\/blog\/#\/schema\/person\/b9dff6033e7a33943d02d953e790047b","name":"thinktree","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g","caption":"thinktree"},"url":"https:\/\/thinktreemedia.in\/blog\/author\/thinktree\/"}]}},"_links":{"self":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts\/286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":4,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions\/292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/media?parent=286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/categories?post=286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/tags?post=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}