{"id":1712,"date":"2023-09-12T18:16:25","date_gmt":"2023-09-12T12:46:25","guid":{"rendered":"https:\/\/thinktreemedia.in\/blog\/?p=1712"},"modified":"2025-06-18T14:43:36","modified_gmt":"2025-06-18T09:13:36","slug":"creative-genius-vs-deadlines","status":"publish","type":"post","link":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/","title":{"rendered":"Creative Genius vs Deadlines"},"content":{"rendered":"<p><strong>Some say the ultimate inspiration is a deadline. Is this something you agree with? <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Our latest creative adventure was the conceptualization &amp; execution of Think Tree Media\u2019s showreel. Now since we\u2019re a passionate team that loves going above &amp; beyond whenever we can, we decided to create a teaser for it. A sort of \u201chere\u2019s how we do it\u201d video that showcases our work, our team, our processes &amp; much more. Let me tell you, it was no walk in the park and it was not a necessity but it definitely would give us a leg up over our competitors. It was a random idea that manifested itself during our showreel brainstorm. It was exciting, it was new, it had to be done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing you need to understand about me is, I like things done quick. Be it a pitch or an internal video, I want it done now. No really, I even have an office coffee mug that says that.<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So anyway, we got into the planning of it &amp; it was inevitably time to do what I\u2019m best known for, setting a deadline. And set a deadline, I did. I knew it was going to be an intense shoot but what I also knew was my team&#8217;s capabilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In almost a blink of an eye came shoot day. We had a whopping 33 scenes to cover &amp; just a day to do so. The planning that went into it was meticulous. We chalked out every single scenario that could go wrong &amp; set our plan of action, leaving no room for error. 12 hours &amp; one break later, we were done. The showreel came out great! Don\u2019t believe me? Check it out for yourself on the home page.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1715 size-large\" src=\"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2023\/09\/image1-1-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But, over the course of time, I found myself involved in discussions with the team that centred around what we could have done better if we had the time. I know that retrospection always fills your mind with the \u201cwhat ifs\u201d but it got me thinking. If I want everything immediately, it\u2019s only because I\u2019m working in a dynamic space i.e digital marketing, the world of instant gratification. Here we don\u2019t have the luxury to be laid back &amp; take our time. But while that\u2019s true, it\u2019s also a place filled with creativity &amp; creativity takes time. My dilemma is if we need to put our best foot forward in the digital world where do we find the balance between taking time to get things right &amp; rushing to be the first?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They say Rome was not built in a day but I am not Caesar &amp; content isn\u2019t the Roman Empire. You have to constantly churn out content or your consumers will turn to others who are. But from a creator&#8217;s perspective, prioritising quantity over quality is a slippery slope to creating mediocre content. Rightly so everyone has their own take on this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just the other day I came across an Instagram post from one of my co-workers that emphasised the importance of creative people needing time to do nothing. It was a regular post but one that played heavily on my mind. I surely did not disagree with it because I know that creativity is not time-bound. There are days when you can crack a brief in a single brainstorm &amp; others where you\u2019re up till the wee hours of the morning racking your brain for a sliver of an idea. Since thoughts aren\u2019t tangible it\u2019s difficult to measure &amp; account for all the factors that impact creativity. It could be the brief, the team, their interests &amp; the list goes on, but we will never have a conclusive projection of what direction creativity will flow in. I mean if we could, I have no doubt that we\u2019d have endless research on the matter by now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m no subject matter expert on this but I do believe that in the endless struggle between creators &amp; deadlines, one thing is certain, your mindset plays a key role. Free-flowing imagination might be easy when it is just art for the sake of art, but when we\u2019re talking about imagination bound by limitations as present in any creative business, it\u2019s a chance to hone your skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, with every brief comes a set of requirements but it is a true test of your creativity to create something great while trying to find a way around these limitations. It challenges you to think out of the box, find the loopholes &amp; exercise your abilities which, I believe, can never end in failure. Because if you nailed the brief against all odds, great, but if you didn\u2019t you have something new to learn from &amp; knowledge is never wasteful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New projects are going to come our way &amp; along with them new challenges. We may not always have the same approach or the perfect process but, hey, that\u2019s just a new opportunity to test ourselves. At the end of the day, what can anyone really do other than try their best to think fast &amp; think smart, right?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some say the ultimate inspiration is a deadline. Is this something you agree with? Our latest creative adventure was the conceptualization &amp; execution of Think Tree Media\u2019s showreel. Now since we\u2019re a passionate team that loves going above &amp; beyond whenever we can, we decided to create a teaser for it. A sort of \u201chere\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,9,16],"tags":[],"class_list":["post-1712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life","category-digital","category-fresh-produce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Genius vs Deadlines - Think Tree Media House<\/title>\n<meta name=\"description\" content=\"Creative genius meets deadlines\u2014discover how to balance inspiration and timely delivery for impactful projects and successful campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Genius vs Deadlines - Think Tree Media House\" \/>\n<meta property=\"og:description\" content=\"Creative genius meets deadlines\u2014discover how to balance inspiration and timely delivery for impactful projects and successful campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/\" \/>\n<meta property=\"og:site_name\" content=\"Think Tree Media House\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T12:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T09:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1379\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thinktree\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thinktree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/\"},\"author\":{\"name\":\"thinktree\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#\\\/schema\\\/person\\\/b9dff6033e7a33943d02d953e790047b\"},\"headline\":\"Creative Genius vs Deadlines\",\"datePublished\":\"2023-09-12T12:46:25+00:00\",\"dateModified\":\"2025-06-18T09:13:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/\"},\"wordCount\":872,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image2.jpg\",\"articleSection\":[\"Agency Life\",\"Digital\",\"Fresh Produce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/\",\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/\",\"name\":\"Creative Genius vs Deadlines - Think Tree Media House\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image2.jpg\",\"datePublished\":\"2023-09-12T12:46:25+00:00\",\"dateModified\":\"2025-06-18T09:13:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#\\\/schema\\\/person\\\/b9dff6033e7a33943d02d953e790047b\"},\"description\":\"Creative genius meets deadlines\u2014discover how to balance inspiration and timely delivery for impactful projects and successful campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image2.jpg\",\"contentUrl\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image2.jpg\",\"width\":1379,\"height\":776,\"caption\":\"Creative Genius vs Deadlines\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/creative-genius-vs-deadlines\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative Genius vs Deadlines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/\",\"name\":\"Think Tree Media House\",\"description\":\"Think Tree Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/#\\\/schema\\\/person\\\/b9dff6033e7a33943d02d953e790047b\",\"name\":\"thinktree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g\",\"caption\":\"thinktree\"},\"url\":\"https:\\\/\\\/thinktreemedia.in\\\/blog\\\/author\\\/thinktree\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative Genius vs Deadlines - Think Tree Media House","description":"Creative genius meets deadlines\u2014discover how to balance inspiration and timely delivery for impactful projects and successful campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/","og_locale":"en_US","og_type":"article","og_title":"Creative Genius vs Deadlines - Think Tree Media House","og_description":"Creative genius meets deadlines\u2014discover how to balance inspiration and timely delivery for impactful projects and successful campaigns.","og_url":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/","og_site_name":"Think Tree Media House","article_published_time":"2023-09-12T12:46:25+00:00","article_modified_time":"2025-06-18T09:13:36+00:00","og_image":[{"width":1379,"height":776,"url":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg","type":"image\/jpeg"}],"author":"thinktree","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thinktree","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#article","isPartOf":{"@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/"},"author":{"name":"thinktree","@id":"https:\/\/thinktreemedia.in\/blog\/#\/schema\/person\/b9dff6033e7a33943d02d953e790047b"},"headline":"Creative Genius vs Deadlines","datePublished":"2023-09-12T12:46:25+00:00","dateModified":"2025-06-18T09:13:36+00:00","mainEntityOfPage":{"@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/"},"wordCount":872,"commentCount":0,"image":{"@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#primaryimage"},"thumbnailUrl":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg","articleSection":["Agency Life","Digital","Fresh Produce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/","url":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/","name":"Creative Genius vs Deadlines - Think Tree Media House","isPartOf":{"@id":"https:\/\/thinktreemedia.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#primaryimage"},"image":{"@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#primaryimage"},"thumbnailUrl":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg","datePublished":"2023-09-12T12:46:25+00:00","dateModified":"2025-06-18T09:13:36+00:00","author":{"@id":"https:\/\/thinktreemedia.in\/blog\/#\/schema\/person\/b9dff6033e7a33943d02d953e790047b"},"description":"Creative genius meets deadlines\u2014discover how to balance inspiration and timely delivery for impactful projects and successful campaigns.","breadcrumb":{"@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#primaryimage","url":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg","contentUrl":"https:\/\/thinktreemedia.in\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg","width":1379,"height":776,"caption":"Creative Genius vs Deadlines"},{"@type":"BreadcrumbList","@id":"https:\/\/thinktreemedia.in\/blog\/creative-genius-vs-deadlines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thinktreemedia.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Creative Genius vs Deadlines"}]},{"@type":"WebSite","@id":"https:\/\/thinktreemedia.in\/blog\/#website","url":"https:\/\/thinktreemedia.in\/blog\/","name":"Think Tree Media House","description":"Think Tree Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thinktreemedia.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thinktreemedia.in\/blog\/#\/schema\/person\/b9dff6033e7a33943d02d953e790047b","name":"thinktree","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f10df587168e15c2ff4276fd11faa48d9dcd49fde1fccbdf031c6a13218564fa?s=96&d=mm&r=g","caption":"thinktree"},"url":"https:\/\/thinktreemedia.in\/blog\/author\/thinktree\/"}]}},"_links":{"self":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts\/1712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/comments?post=1712"}],"version-history":[{"count":1,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts\/1712\/revisions"}],"predecessor-version":[{"id":1716,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/posts\/1712\/revisions\/1716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/media\/1713"}],"wp:attachment":[{"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/media?parent=1712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/categories?post=1712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinktreemedia.in\/blog\/wp-json\/wp\/v2\/tags?post=1712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}