You got a new lead, gathered a team, and made a plan. What’s next? Pitching everything you got to this potential client to get them to come home with you, right? A good pitch goes a long way from just establishing your plans and strategy. It encompasses all the aspects of strategic, emotional, and rational thinking to have a wholesome concept. Let’s dive into some ways to make a good pitch.

Research, research, and research

Become a detective and look for clues. Research your client’s story, identify their strengths and weaknesses, look for their competitors, and establish their standpoint in the market.

Get into their personal space

Yes, you heard it right. Know your client’s needs and wants so thoroughly that your ideas sync with what they have in mind. If your client is surprised with how well you have done your research, you are one step closer to winning them.

Crunch your numbers

Bring math into the quotient and share your wins. Prove your credibility with numbers from previous years and earlier projects. Things like “how much traffic were you able to generate?”, “how many organic conversions were you able to make?” and “how did the client progress in the race?” ensure that a new client knows you are an expert in the field.

Show them your skills

Pitch your idea with options for campaigns, creatives, mood boards, and videos. Add more formats according to the requirements of your client. Your creativity rolled out visually will help them see the bigger picture. 

Treat for the eyes

Make your presentation visually appealing. Use graphs, charts, and visuals that communicate your thoughts easily and are quick to comprehend. Use bullet points to highlight the main concepts and explain to them while you speak.

Cite your references

If you are pitching a concept or idea that made waves previously and you know it will work well for your client, always add references for their ease of understanding.

Be a sport

If your client doesn’t like something during the pitch, ensure that you take their feedback and ask questions on what can be improved.

Play Moneyball at the end

Discuss costs, budgets, and pricing at the end of the pitch to let your client weigh in their thoughts with your ideas presented earlier for their go-ahead.

Stand your ground

Once you have put every point across, roll the ball to their court. Do not force or beg for the opportunity. Ensure you are appreciated for your efforts so that when the partnership progresses, it is based on mutual respect.

Bonus: The 1-minute pitch

If you run into a potential client somewhere in the middle of the sea and want to get their business, briefly pitch to them after understanding a few facts about them and their requirements.

Introduce yourself briefly – 10 seconds

Introduce the problem that you identified – 15 seconds

Talk about the solution that you bring – 25 seconds

Ask and answer questions – 10 seconds

So, the next time you are working on a pitch, ensure that you have a plan that is executed in the presentation in a sequence that is tailored to the client and easy to follow. A well-researched pitch with a personal touch will surely get them to sign that contract with you!