Hey there, digital enthusiast, 

So, you’ve been scrolling through Instagram and have seen those reels racking up views in the hundreds of thousands, if not millions. And now, you’re wondering, “How can I get my content to go viral like that?” Well, you’re in the right place. We’ve gathered all the information you need on how to get views on Instagram reels, and not just any views, but organic ones that can push your content to the 100k mark and beyond. Here are the top 10 tips to help you achieve viral success on Instagram Reels:

• Understand Your Audience:

Before you even think about hitting that record button, take a moment to understand who you’re creating content for. Are they into fashion, travel, or maybe tech? Tailor your reels to what your audience loves, and they’ll keep coming back for more.

Pro Tip: Dig deep and conduct surveys or polls on your stories to grasp what they’re craving next.

• Quality Over Quantity:

It’s tempting to post multiple reels a day, but remember, it’s all about quality. Invest time in creating high-quality content. Ensure your videos are clear, well-lit, and have good audio. Investing in a good camera or smartphone, tripod, and microphone can make a significant difference. We’ve all seen those blurry videos with muffled sound, right? Don’t be that person.

Pro Tip: Consider using editing apps like Adobe Premiere Rush, InShot, Filmora and Clips by Apple to give your reels a polished finish.

•  Ride the Trend Wave:

Ever noticed how some songs just keep popping up everywhere? That’s because they’re trending. Jump on that bandwagon! Use those catchy tunes in your reels, and watch the magic happen. But remember, it’s not just about copying what’s popular. Put your unique spin on it to stand out from the crowd.

Pro Tip: Pair those trending tunes with visual hooks such as captivating imagery or catchy dance moves to grab attention right from the start.

• Engage, Engage, Engage:

Imagine your reel as a conversation starter. Reply to comments, engage with other creators, and encourage your followers to share your reels. The more engagement your reel gets, the higher the chances of it showing up on the explore page and being pushed to a broader audience.

Pro Tip: Prompt your viewers and sometimes, ask a question in your caption to spark interaction. If you are just starting out, send the Reel via DM to your friends & followers!

• Use Hashtags Wisely:

Hashtags can be a game-changer. Research trending and relevant hashtags to increase your reel’s visibility. But remember, don’t just use any hashtag,  make sure they’re relevant to your content. Regularly review which hashtags brought the most views and adapt accordingly.

Pro Tip: Make sure to add a maximum of 10 hashtags only. Anything more than this can be considered as spam by Instagram’s algorithm.

• Collaborate with Other Creators

Partner with creators in your niche or industry to expand your reach and potentially gain more views on your Instagram reels. By tapping into multiple audiences, creators can cross-promote content, introduce fresh perspectives, and leverage this combined influence.

Pro Tip: Start a friendly challenge or duet with another creator. This not only fuels creativity but also increases engagement between both fan bases!

• Share Your Reels Everywhere:

Don’t limit your reels to just the ‘Reels’ tab. Share them on your main feed, stories, and even other platforms. Got a following on Facebook, TikTok, YouTube, or even Twitter? Share snippets of your reels there and direct traffic to your Instagram. It’s all about leveraging what you’ve got! The more eyes on your content, the better.

Pro Tip: Occasionally offer a behind-the-scenes look on stories, hinting viewers to check out the full reel.

• Keep It Short and Sweet:

While you have up to 90 seconds, sometimes less is more. Aim for reels that are around 10-30 seconds. They are easy to consume, and viewers are more likely to watch them multiple times. It’s also easier to share shorter reels on instagram stories to amplify reach. 

Pro Tip: Kick off your reels with a thrilling start that hooks viewers in the initial seconds, encouraging them to stick around for the entire content.

• Analyse and Adapt:

Instagram provides insights for a reason. Dive deep into your analytics, see what’s working, and adapt your strategy accordingly. For example, Maybe your audience loves tutorials but isn’t into challenges. Use that data and adapt your content strategy accordingly!

Pro Tip : Don’t be afraid to try something new now and then. Experiment with different types of content and gauge the response to find out what resonates most with your audience.

• Stay Consistent:

Last but certainly not the least, consistency is key. While you don’t need to post daily, having a regular posting schedule keeps your audience engaged and coming back for more. Consider using scheduling tools to have a consistent flow of reels. You can also consider introducing specific themes for particular days of the week (e.g., “Motivation Mondays” or “Flashback Fridays”).

Pro Tip: Analyze when your audience is most active using Instagram’s insights and schedule your reels accordingly.

Conclusion

Achieving 100k views on Instagram Reels is no small feat, but with the right strategies and a commitment to producing high-quality, engaging content, consistently, it’s entirely possible. It is important to stay updated with trends, engage with your audience, and always strive for improvement. Remember, while numbers are great, it’s all about creating content that resonates with your audience. So, keep it real, have fun, and watch those views soar!