What is a click through rate? What is bounce rate? Why did the user exit the page after 3 seconds? What is the ROI on this particular ad?
These were the questions which were often thrown at me by our clients. Although Think Tree Media House started as a creative agency catering to the needs of the Food and Beverage industry, over the course of time we have expanded and how! As we grew, I came to realise that regardless of how creative our ideas were, if they didn’t show results in terms of sales or brand awareness, questions will be raised.
One afternoon in 2017, I came across an advertisement by Web Marketing Academy Bangalore (WMA) around the same time that I was looking to grow my skill set. I was extremely impressed by the ad because the timing and targeting of it was absolutely on point. What caught my attention was how their advertisement wasn’t a regular ‘sales pitch’ calling for new students, instead it was an ad with a solution. After further research I realised that Mr. Suresh Babu (Founder of WMA) always ensures that he uploads relevant and relatable content, that’s when I knew that if I’m looking to expand my agency, WMA is the place to go. I then decided to visit WMA and in a span of 20 minutes I was convinced that I should take up the course to strengthen my knowledge in the digital field. Having worked in an agency for 2 years, I knew exactly where Think Tree was lacking and what our clients were demanding.
The gap was filled up perfectly via the knowledge I gained in the 4 month long course I signed up for at WMA. We covered Website development, Adwords, Search engine optimisation, Content creation, analytics and Social media. Not only did we cover the technical aspects but we also got a chance to showcase our creativity. We had experts from all the fields visit us and take sessions on how we could use it in our careers. The most interesting part here was that I was able to practice this on a day to day basis at my agency and could see immediate results.
WMA also gave me a platform to share my experience and knowledge with the students at Jyoti Nivas College, Koramangala. This stood as a highlight of my stint at WMA because this guest lecture was more of a self realising experience rather than a knowledge sharing interaction. I discovered that I have found my true calling.
From here on, there was no looking back. Think Tree Media House which was primarily into Social Media has now branched out into a full stack digital agency that is catering to 30+ brands across the country.
The team at Web Marketing academy has been extremely helpful and have guided my through every step and crucial decision I have taken at Think Tree. It also gives me extreme pride in announcing that Think Tree is laying it’s foundation in 2 other countries, Australia and New Zealand, very soon. I strongly suggest any upcoming digital marketer to start their career with Web Marketing Academy one of highly rated Digital Marketing Course in Bangalore (Offline Class Room Training) at WMA, this place is great to network, learn and grow
