Are you someone who likes making good first impressions? Well if you are and if you run a business, the fact of the hour is that your website is the first impressions that a potential client will make of your business.
So, what makes a good website? No, it’s not just being quirky or using fancy language. There’s much more to it and we are here to help.
Here are 5 essential elements to keep in mind for a good website. (Web developers and Copywriters, we hope you are reading!)
1. Be the King of Content
First things first, we are not saying that content is the be-all and end-all of a good website, but writing matters a lot! There is no substitute for high-quality content. Whether your business is about marketing or just providing useful information to your audience, only good quality, well-framed content can help educate your audience. Writing is a vital tool, use it to your advantage to build a good website. It is from the language used that the audience will identify your brand voice and ethic.
2. Design, say what?
UI/UX dudes, this is your time to show off! Design speaks volumes. An aesthetically pleasing design and interesting visuals makes your audience curious to interact with your website and learn more about what you do. Your design helps you stand out and impress your users. So go ahead and think out of the box!
3. An Insane Homepage
Your audience wants to be impressed the minute they land on your website. A great way to generate traffic to your website is to craft a great homepage that has all that your audience needs to know first hand about your business. This “Wow!” moment should occur ideally within the first 10 seconds of your users visiting your website. So make sure you have great Search Engine Optimization ( SEO) , and strong content with all the information needed.
This is an essential step as this could convince the potential client to look through more of your work. It helps to think of your homepage like an elevator pitch, where you (through your homepage) have only under a minute to convince your audience why they should stay and how you can help take them to the next level.
4. Make a mobile version too
In the metaverse, the majority of users open websites on their phones. In order to cater to this large audience and get more interaction, you should definitely design a mobile- friendly version of your website. In today’s ‘hustle culture’, everyone is on the move constantly and this is why your website should also have a mobile interface. Trust us, this tip comes in handy!
5. Make it all worth it
Lastly, what do you want your audience to do on your website? This call to action (CTA) should be clear to your users. Your website should be constructed in such a way that one should clearly be guided as to what you want them to ultimately click. The call to action is essential to convert your users into potential clients, or at least lead them to want to know more about your service/product. Using an attractive design or approach for the call to action on the website proves to be very effective. Make all the effort you put on making this website worth it by having your audience interact with and click on your call to action button.
So all you marketers looking to improve your website game, get creative, get digital and get ready. You are about to change the world wide web with your great website!
