Facebook's Instagram has earned immense popularity in these last few years, and especially in this time of the pandemic, where there are more eyes on the app than there ever were. Because of this, Instagram has quickly emerged as a popular digital platform to create,...

Instagram Live, yet another feature by Instagram that allows brands to interact and engage with their audience, in real-time. With the ongoing lockdown and mandatory social distancing rules in place, Instagram live has been a saviour for celebrities, brands and...

Google constantly keeps evolving its platforms and tools. Here are some updates that Google is planning to implement on its Ads platform Advertiser Verification: Last week, Google released an update on the security front. It will now be mandatory for advertisers to...

It is no secret that the world lives on the internet now. Our virtual personas have taken over in the world of hyper-connectivity with most people now comfortable with online interactions on social media more than face-to-face meetings. How have brands caught up with...

Instagram filters are everywhere. What started off with just bunny ears and a bit of makeup, now uses AR and has become a powerful tool for brands to market themselves. While some filters are simple, like ‘Which famous character are you’ that play on fandom, there are...

We get it! Work is hard enough at the office, now imagine having to do it when your pet is giving you puppy eyes, your favourite show has a new season on Netflix and your bed is warm and inviting...but we digress. There’s still work to be done and the deadlines are...

Students who have just finished college or those who are looking to pursue a career in Digital Marketing, summer internships are a great way to test the waters. However, with the current scenario and agencies working from home, internships may not be possible. But,...

We’re in the midst of a pandemic and this will have widespread implications on the economy. While small and local businesses have been greatly affected by the coronavirus lockdown and some industries (like travel) have been impacted more than others, brands are still...

Social media is a great tool to create and built a brand identity and to effectively market it to a vast number of people. But, only if it’s used correctly. Slip-ups often happen and that could hamper the brand image. Today, consumers are acutely aware and hence, what...

Starting your career in any advertising agency is daunting but internships help you understand if that particular job or company is the right fit for you. Keep in mind that internships are a great way to network, develop your skills and grow both professionally and...