In the ever-evolving world of Search Engine Optimization (SEO), one factor consistently stands out as a major driver of success: backlinks. Specifically, quality backlinks play a crucial role in enhancing SEO performance, and understanding their impact can be the...

Anyone that doesn’t prefer living under a rock knows about the myriad of trends that come and pass in social media, some genuinely entertaining while others have you question people’s sanity. For content creators it becomes important to jump on the trends and milk...

Creativity, the most elusive quality wielded by a copywriter. The conceptualisation of a thought that is brimming with potential, sought after by the greats. Just as it comes to you in a moment, it disappears in a flash. Many have tried to cultivate it through...

How has Digital Behaviour Changed Since Covid-19? Nine months in and Covid19 has changed the way we do everything! It’s been a tough adjustment but we have made it so far.  We’re fine, we promise.  One of the main reasons why we are doing fine is technology, and more...

Facebook's Instagram has earned immense popularity in these last few years, and especially in this time of the pandemic, where there are more eyes on the app than there ever were. Because of this, Instagram has quickly emerged as a popular digital platform to create,...

Instagram Live, yet another feature by Instagram that allows brands to interact and engage with their audience, in real-time. With the ongoing lockdown and mandatory social distancing rules in place, Instagram live has been a saviour for celebrities, brands and...

Google constantly keeps evolving its platforms and tools. Here are some updates that Google is planning to implement on its Ads platform Advertiser Verification: Last week, Google released an update on the security front. It will now be mandatory for advertisers to...