In 2024, social media continues to dominate the way we connect, discover content, and engage with brands. Hashtags, once a powerful tool for categorizing posts and amplifying reach, have evolved significantly. But are they still relevant in 2024? Let's explore the...

In today's fast-paced digital landscape, small businesses are constantly seeking innovative ways to stand out and connect with their target audience. One of the most powerful tools at their disposal is short-form video content. These bite-sized, engaging videos have...

In today's digital age, user-generated content (UGC) has become a powerful tool for businesses of all sizes. By encouraging customers to create and share content related to your brand, you not only amplify your marketing reach but also build trust and authenticity....

In the ever-evolving world of Search Engine Optimization (SEO), one factor consistently stands out as a major driver of success: backlinks. Specifically, quality backlinks play a crucial role in enhancing SEO performance, and understanding their impact can be the...

Anyone that doesn’t prefer living under a rock knows about the myriad of trends that come and pass in social media, some genuinely entertaining while others have you question people’s sanity. For content creators it becomes important to jump on the trends and milk...

Creativity, the most elusive quality wielded by a copywriter. The conceptualisation of a thought that is brimming with potential, sought after by the greats. Just as it comes to you in a moment, it disappears in a flash. Many have tried to cultivate it through...

How has Digital Behaviour Changed Since Covid-19? Nine months in and Covid19 has changed the way we do everything! It’s been a tough adjustment but we have made it so far.  We’re fine, we promise.  One of the main reasons why we are doing fine is technology, and more...