BLOGS

In the world of language, there are two integral parts—copywriting and writing. While they may seem similar initially, a closer look reveals them as distinct relatives, each with its own identity...

I have a sort of love-hate relationship with movie trailers. I’ll either hate myself for watching an entire movie in 2 minutes, or I’ll love it and it will immediately go to at least 8 of my friends...

Coca-Cola's commitment to bringing something unique every Diwali has always shown the ability of its marketing strategies. The cultural significance of Diwali in India is the most significant...

In the modern marketplace, digitalization has become synonymous with evolution. As we've transitioned into a digital era, marketing has undergone a profound transformation, shaping the way...

It’s one of those perfect autumn mornings that one only sees in stories & movies. Rays of sunshine streaming past the curtains and the distant chirping of birds composing a pleasant noise. You...

The History of Influence through a psychological lens Your friend put up a video of them having a fun time at a restaurant. Your uncle recommends a doctor to go to for your common cold that just...