Data privacy and marketing Privacy is and has been a crucial aspect of existence. In the age of the internet and with everything being digitised, data privacy has...
Data privacy and marketing
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The Z in Gen Z stands for Zenius!
The Z in Gen Z stands for Zenius! Gen Z, born between 1995 and 2010, make up 35% of the global population. That’s 3 billion people worldwide who’re into memes. Crazy,...
Dude, Where’s my Data?
The past couple of weeks have been big for user data. Let’s recap on what’s been happening, shall we? Last week, Twitter saw a massive (that’s a huge understatement)...
Influencer Flu
If you’re an influencer, you’re probably experiencing something like Aron Ralston when he was stuck between a rock and a hard place (Read: 127 Hours.)...
When life gives you thoughts. Plant a Think Tree.
What is a click through rate? What is bounce rate? Why did the user exit the page after 3 seconds? What is the ROI on this particular ad? These were the...
Social Media Has Been Repurposed, But That Isn’t Necessarily a Bad Thing for Your Business!
The term ‘Social Media’ or ‘Social Network’ was coined somewhere between 2005 and 2007, and it was defined as a collection of online platforms and tools that people use...