The Z in Gen Z stands for Zenius! Gen Z, born between 1995 and 2010, make up 35% of the global population. That’s 3 billion people worldwide who’re into memes. Crazy, right? This generation grew up...
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The Z in Gen Z stands for Zenius! Gen Z, born between 1995 and 2010, make up 35% of the global population. That’s 3 billion people worldwide who’re into memes. Crazy, right? This generation grew up...
The past couple of weeks have been big for user data. Let’s recap on what’s been happening, shall we? Last week, Twitter saw a massive (that’s a huge understatement) data breach targeting verified...
If you’re an influencer, you’re probably experiencing something like Aron Ralston when he was stuck between a rock and a hard place (Read: 127 Hours.) Influencer marketing rose to unprecedented...
What is a click through rate? What is bounce rate? Why did the user exit the page after 3 seconds? What is the ROI on this particular ad? These were the questions which were often thrown at me by...
The term ‘Social Media’ or ‘Social Network’ was coined somewhere between 2005 and 2007, and it was defined as a collection of online platforms and tools that people use to share content, profiles,...
‘Influence’ a term we could only attach to the political leaders, movie stars and sportsmen of the world. But in the age of social media, we have a new breed of influencers, the bloggers and...