What comes to mind when thinking about humanity’s greatest achievements? The aeroplane perhaps, or splitting of the atom. There’s no harm in counting sliced bread in...
The most important notification of the year! How do you possibly strategize in the presence of an ever-evolving algorithm? Well, you don’t. That’s exactly what this...
What’s a powerful tool that catches the interest of the customers, informs them about the product and builds brand trust? Advertising? Yes, spot on! You might already...
Over the years, you’ve seen different trends and challenges taking over social media platforms. But you’ve only followed those that influenced you. You either...
In our line of work, the word ‘brainstorm’ is incessantly thrown around with the hope that an idea stems from them. Our job entails us to think creatively, but when the...
The driving force of successful campaigns comes with delivering inclusive content to a diverse audience whose norms, backgrounds, and behavioural patterns differ...