by thinktree | Sep 22, 2022 | Agency Life, Digital, Fresh Produce
What’s a king to a god? What’s a god to a nonbeliever? What’s tax to an influencer? Well, something they’re going to have to acquaint themselves with soon. According to the latest Central Board of Direct Taxes (CBDT) guidelines, influencers are going to have to start...
by thinktree | Sep 22, 2022 | Uncategorized
Creativity, the most elusive quality wielded by a copywriter. The conceptualisation of a thought that is brimming with potential, sought after by the greats. Just as it comes to you in a moment, it disappears in a flash. Many have tried to cultivate it through...
by thinktree | Aug 25, 2022 | Agency Life, Digital, Fresh Produce
Usually, the term digital marketing is interchangeably used for social media marketing. More often than not, it is considered the same thing. But we are here to tell you that it is not. It is like saying that all of China makes up the Asian subcontinent. Bizarre,...
by thinktree | Aug 25, 2022 | Agency Life, Digital, Fresh Produce
“There is no such thing as a bad idea.” If you work at an agency, you would know that this statement makes the rounds as periodically as you rush to the break room for a fresh brew. A bold statement passed down through generations, most probably coined by an...
by thinktree | Aug 17, 2022 | Agency Life, Digital, Fresh Produce
What is experiential marketing? Remember M&M’s flavour room campaign? Or Coca-Cola’s VR experience? As a consumer, when you immerse yourself in a brand’s campaign more than just buying their products or services, you’re basically a part of the brand’s experiential...
