The most important notification of the year!
How do you possibly strategize in the presence of an ever-evolving algorithm? Well, you don’t. That’s exactly what this article is all about. The only way to get your brand noticed on social media is by standing out, and it’s safe to say that being real is standing out!
Here’s how you can start off:
The effort
Your effort counts, from the base of acquiring your materials to making the final product., whether they’re eco-friendly or if they are from other businesses. Tell us your story!
We want to know what goes on when you’re packing your product, how long it takes and if you do it all alone or take anybody’s help. Everybody wants to know.
Show us the process!
When consumers buy products, they don’t just want to stop at the label. When they talk about it to their friends, they want to talk to them about the whole experience, the elements, the unboxing, the feel of it.
The manpower
If you take a minute to appreciate your employees in person, just quickly grab your phone and take a picture of the joy on their face right after you appreciate them! Write about it.
Human elements and stories that stand out, that right there is your strategy.
The product
Does your business sell really niche products with only 3-4 product types? Do you feel like that limits your content ideas? If yes, then these are a few things you can try out!
- Photo Manipulation
https://www.instagram.com/p/CjqaMRJJqHT/?utm_source=ig_web_copy_link
How do you promote your products when they’re always in a can?
Recess places their same can in different photos and makes the product look like a king. It’s almost impossible for them to run out of ideas!
- Typographics
https://www.instagram.com/p/Ci0rrbgMead/?utm_source=ig_web_copy_link
Here’s a hard hitting fact: The quality of your posts doesn’t matter as long as the message has been received.
One-liners and typographics that connect the product to the consumer should be your content strategy for 2023.
Ask your consumers about the first time they bought your products, ask them if they have ever been gifted your product, ask them about how your product made their day! Engaging is key.
- Play the side character
https://www.instagram.com/p/CgKISY6rLMW/?utm_source=ig_web_copy_link
Do you add your logo on every post? Does your product always pop into people’s faces? Well, that’s got to stop. Make your product play a side role in pictures from time to time.
If you can answer all the questions in this article, you’re all ready for social media in 2023!
