Facebook’s Instagram has earned immense popularity in these last few years, and especially in this time of the pandemic, where there are more eyes on the app than there ever were. Because of this, Instagram has quickly emerged as a popular digital platform to create, grow and sell. Making it extremely popular for advertisers to showcase their product/service on this photo-sharing platform.

Here are some recommendations on how to promote a business on Instagram-

First, create a business account on Instagram and connect it to Facebook’s ad manager so you can advertise. Your business profile must have a complete description of the business and link to your website/products page. Make sure you have a way of contact mentioned, such as email. 

 

 

 

Second, collaborate with others. Collaboration has proved to be profitable for brand success on social media. Connect and collaborate with influencers in your niche to promote your offerings on Instagram.

 

 

 

 

Third, follow a content bucket. Your Instagram profile and posts must speak for you. Your posts have to be pleasing, attractive and creative. Create and post content in sync with the latest trends and don’t forget to make good use of the stories.

 

 

 

 

Fourth, don’t be shy to use User Generated Content (UGC). Share any and all content that others have put up about your brand. This will not only help in cross-promotion, but it will also help you build a relationship with your customers and give you an idea of what they think of your product.  

 

 

 

And lastly, use the ad feature. Content is created and consumed at an alarming rate and creating ads is one of the best ways of staying on top of the game. Promoting posts that are doing well is an encouraged practice, especially when you are starting off and need a little boost.