It is no secret that the world lives on the internet now. Our virtual personas have taken over in the world of hyper-connectivity with most people now comfortable with online interactions on social media more than face-to-face meetings. How have brands caught up with this changing reality? Some have played this to their advantage and sprinted ahead while a few brands are only now waking up to the possibilities of digital media marketing.

While the whole world reels with the new reality of our social structure in view of the COVID-19 pandemic, brands have quickly adapted to the limitations of public interactions to capture the consumers’ attention in the crowded online space. Brands with an existing digital marketing strategy have stood out with quality content that maintains high engagement with a customer-centric approach.  A digital marketing agency (DMA) is adept in using data insights to identify social media trends and helps brands capitalise on them while increasing its visibility and audience.

The scope of a digital marketing agency is to carry a venture through the various stages of branding, content creation, online presence and offline campaigns. It uses an armoire of digital tools, optimisation techniques and outreach methods to improve the digital reputation of the venture, which subsequently shows up on the growth graph of the product. Although it is tricky to monetise the impact of digital marketing on the brand, various studies have reported a significant increase in sales of a company by upgrading its online presence. 

With the rising level of personalisation of social media, searches of products “specific to me” have surged by over 60% in the last 2 years. This has created a dominance of Customized Personalized Content in the digital marketing sphere. A digital marketing agency is well equipped to rise to these challenges. 

The typical Digital Marketing agency consists of a team of various experts that work collaboratively by creating targeted content that is curated for the brand’s target audience. Various roles such as Account Manager, Content Writer, Designer, Social Media Manager, Search Engine Optimisation Specialist, Web Developer etc. come together to create a brand image that is not only aesthetically appealing but also efficient. The job opportunities are endless, depending on your expertise and liking. If you are inclined towards handling business relations and executing campaigns, you could choose the role of an Account Manager. If you are creatively inclined – Content Writing, Graphic Designing, Video Editing or Photography could be for you. If you are into statistics, managing Advertisements and Digital Analytics could be the role for you! Digital Marketing is a vast field and you can surely find a role that will fit what you’re looking for. The starting salaries on average can be anywhere between Rs 2.5L to Rs 4L per annum (depending on your role), with a 20% increase every year. 

The field of digital marketing is set to grow by leaps and bounds in the immediate future to cope with the increasing engagement by the world’s population on the internet. It is an important tool that helps brands tackle the future of marketing. Aspiring professionals in the field can equip themselves with important certifications that enhance their understanding of the latest trends and technology, communication skills, digital marketing jargon, video production, Photoshop and other editing skills. The field requires one to have skills in leadership, teamwork, an understanding of tools such as Google Analytics, Google ads and social media platforms such as Instagram, Facebook and LinkedIn. 

Think Tree Media House is a premium digital marketing agency that helps brands solidify their online presence and increase their revenue through improved visibility. Nestled in the centre of the city, the team is an industry leader, boasting of a diverse portfolio and a vibrant team of digital marketing enthusiasts. Reach out to us at info@thinktreemedia.in for team opportunities and collaborations.