Birra Fragrances establishes itself as a top-of-the-line affordable fragrance brand that maintains French standards across all of their products. Over 40 years of experience in the industry, they bridge the gap in the fragrance market and provide the best collection of Arabic and French attars, bakhoors, air fresheners, perfumes, body gels and more.

We worked towards performance marketing such as conversion campaigns to amplify digital presence and boost sales. Our team was involved in intensive research towards customer interests and demands to determine course of action.

Here’s a gist of accomplishments for Birra fragrances:

• We executed the website maintenance through a Shopify account, and marketing through Instagram (static, carousel, video & reel posts), website development, online & offline branding requirements, email marketing, and product photography.
• Conducted conversion based campaigns through email and whatsapp marketing and Google and Facebook ads.
• Conducted giveaways
• Created a look-alike campaign targeting an audience who have similar interests as our conversion audience.
• Targeted locations in cities such as Mumbai, Hyderabad, Kolkata, Bangalore, Surat and Chennai with niche audience (Muslim community, males, fragrance enthusiasts) and conducted location and gender sepcific campaigns.

• The result of the campaigns and marketing fueled exponential growth in sales. We observed upto 7x return on investment.
• Conversion based campaigns received an influx of response from Facebook and Instagram
• Gained 8000-9000 followers on Instagram
• Our team worked towards amplifying Birra’s virtual presence by enhancing the brand essence, to prioritise customers and their needs, through multi-channel campaigns and performance marketing.