Car Decor
Brand
CAR DECOR
Industry
AUTOMOTIVE UPGRADES
Year
2026
Service
PRODUCTION, CONCEPTUALISATION, CONTENT SOLUTIONS
Our BRIEF
Car Decor wanted to simplify how customers discover its wide range of products and customisation services. The objective was to reduce dependency on sales representatives for basic queries, minimise missed sales opportunities, and create a structured way to capture customer enquiries for future retargeting.
The Approach
We simplified a large amount of product and service information into an easy conversational flow. We structured the content and built a WhatsApp automation chatbot with preset questions and answers, allowing customers to quickly find the information they need before visiting the store.
The next phase will involve training an AI chatbot to understand the Car Decor brand and respond to a wider range of customer queries beyond the preset options.
THE FINAL RESULTS
The first phase resulted in a WhatsApp chatbot that gives customers quick clarity on Car Decor’s products and customisation services. The chatbot makes it easier for customers to explore their options and arrive at the store better informed, while also creating a structured database of customer enquiries.
Other Works
