The Better Chicken
Brand
THE BETTER CHICKEN
Industry
FRESH MEAT & FOOD DELIVERY
Year
2025 -2026
Service
SEO, CONTENT OPTIMIZATION, AI SEARCH OPTIMIZATION
Our BRIEF
Improve The Better Chicken‘s organic traffic and search visibility to attract more high-intent customers searching for fresh meat, fresh chicken, protein-rich food, and online meat delivery. The objective was to increase organic traffic, strengthen non-branded keyword rankings, and establish a stronger presence across both traditional search engines and AI-powered search platforms through a robust SEO strategy.
The Approach
We executed a comprehensive SEO strategy focused on technical optimisation, on-page SEO, content expansion, and search authority. We improved site health by enhancing crawlability, indexing, and overall performance, while optimising product and category pages with stronger metadata, internal linking, and keyword-rich content. To support long-term organic growth, we built a content ecosystem around protein-rich food, healthy eating, recipes, fresh meat, and fresh chicken, publishing SEO-led blogs that targeted both informational and transactional search intent. Alongside this, we strengthened local SEO, implemented off-page SEO, and optimised content for AI-powered search, increasing discoverability, improving keyword rankings, and driving sustained organic visibility.
THE FINAL RESULTS
Within six months, the SEO strategy transformed The Better Chicken‘s organic presence.
| Metric | Before SEO | After 6 Months | Growth |
| Organic Sessions | 374 | 4,438 | +1,086% |
| SEO Blog Organic Sessions | 0 | 3,698 | New traffic generated |
| Keywords Ranking in Google’s Top 50 | 28 | 542 | +1,835% |
| Google Search Impressions | 23,592 | 1,431,284 | +5,966% |
| AI Search Citations | 9 | 349 | +3,777% |
Other Works
