Yippee by ITC Limited
Brand
ITC LIMITED
Industry
F&B
Year
2026
Service
INFLUENCER MARKETING, CONTENT CREATION
Our BRIEF
Leverage the Indian Premier League IPL buzz to seamlessly embed Yippee into match-night moments through creators, building a natural top-of-mind association. The objective was to deliver an influencer marketing campaign that felt native to cricket culture rather than traditional advertising.
Our APPROACH
We partnered with creators known for cricket-centric and IPL-led entertainment, including @cricketmachas by Rayhaan Meyham & Harshit Chajjed, Abhijit Panda, Akshay Chandraa, Nihal Nair, and Prudhvi Mania, weaving Yippee into the storyline as a natural part of the moment on Instagram. Through these creator collaborations, we tapped into existing match-day conversations, ensuring the social media campaign felt timely, relatable, and authentic. The humour kept viewers hooked while making the noodles look genuinely crave-worthy, driving stronger recall, engagement, and content creation that blended seamlessly into audiences’ feeds.
THE FINAL RESULTS
With 1.9M+ views, 1.14L+ engagements, and 10K+ shares, the campaign successfully brought Yippee into IPL conversations, making the brand feel like a natural part of every match-night moment.
|
Total Views |
Total Engagement |
Total Shares |
|
1.9M+ |
1.14L+ |
10K+ |
Other Works
