DSC
Brand
DELUX SPORTS COMPANY
Industry
SPORTS / CRICKET
Year
2025
Service
PRODUCTION, CONCEPTUALIZATION, EXECUTION
Our BRIEF
DSC (Delux Sports Company) approached us to create content for the launch of the Empra Titanium Helmet, featuring South African cricket captain Temba Bavuma. The objective was to build engagement around the product while creating content that felt authentic to both the athlete and the brand as part of a product launch campaign.
The Approach
To shape the campaign direction, we looked at Temba Bavuma’s personality, his journey, and his presence on and off the field. Through competitor analysis and multiple brainstorming sessions, we identified a balance between his calm personality and energetic on field presence. presence. This became the foundation for the content approach, combining athlete marketing with high-quality video production to create content that resonated with cricket audiences.
THE FINAL RESULTS
|
Activities |
Results |
|
Hero video |
1M+ views, 21.8K+ engagement |
|
Unboxing video |
117K+ views, 1.4K+ engagement |
|
Collaborations |
Temba Bavuma, DSC South Africa, DSC UK and DSC Australia |
The campaign helped drive visibility for the Empra Titanium Helmet while creating strong engagement across cricket audiences, demonstrating the impact of a targeted sports marketing campaign.
Other Works
