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Meghana Foods

Brand

MEGHANA FOODS

Industry

FOOD & DELIVERY

Year

2026

Service

PRODUCTION, CONCEPTUALISATION, EXECUTION

Our BRIEF

Swiggy approached us to create a brand collaboration campaign with Meghana Foods during cricket season while keeping the content rooted in Bangalore. We had previously worked on IPL season content that had crossed 1M views, so the challenge this time was to build on that momentum and create something that felt just as relatable and shareable.

The Approach

We started with something Bengaluru already agrees on: people take their Meghana’s biryani very very seriously. Instead of creating another cricket centred piece, we looked at a familiar behaviour and exaggerated it. This led to a simple idea: How to kidnap a Bengaluru fan. Using humour, a quick visual hook, and a city insight people instantly recognised, we created a food marketing campaign that felt local, entertaining, and easy to share as part of a larger social media campaign.

THE FINAL RESULTS

The campaign delivered strong organic performance with 150K+ views and approximately 1.5K+ engagements across audience engagement interactions. Comments like “Kidnap me please” and “Loyalty at its peak” showed us that audiences instantly got the joke. Beyond numbers, the campaign strengthened visibility for both brands and turned a simple food insight into a conversation people wanted to join.