INTENSE EYE
Brand
SLMG
Industry
FMCG
Year
2024
Service
PRODUCTION, DESIGN, CONTENT
Our BRIEF
To create a case study video detailing how an AI Integration powered by IntenseEye’s EHS Solutions allowed a safer work environment at one of the country’s biggest bottling units owned by the largest private Coca-Cola bottler in Southeast Asia.
The Approach
Keeping in mind a 7-day turnaround time for this project, we got right into the pre-production phase. Firstly, the team conducted their research and did a deep-dive into understanding the EHS solutions provided by InsightEye’s AI software & the benefits it provides to a factory setup. Once the information was gathered, our scriptwriter had to break this information down into a script that was easy to understand- even to a layman.
Once the script was completed, we had to translate this into a visual reference. Here is where our storyboarding came in. This allowed us to plan out the different shots that needed to be covered so that our production team could effectively showcase the impact that SLMG’s efforts had on the safety of their workers.
The next step was to recce the space to get a detailed understanding of shooting conditions that would need to be taken into consideration.Being one of the largest units in the country, there was a lot of ground to cover. If InsightEye had it covered, so did we. Our production team, with the help of a detailed script & storyboard, were able to cover the entire space in just one day.
Finally, this was brought to the edit table, where our team of video editors managed to put the final product together in an engaging manner through the use of text animations, motion graphics & a strong voice-over that delivered the information effectively.
THE FINAL RESULTS
The video was played at a Global Coca-Cola Conference in Turkey. The video received a lot of positive feedback from the audience. The team from IntenseEye was also impressed with the video and even asked us to share our footage with them so they could put together a case-study of their own.
Other Works
