CULT FIT
Brand
CULT FIT
Industry
FITNESS
Year
2021
Service
APP CONTENT IDEATION, CREATION, PRODUCTION
Our BRIEF
Cult.fit is a popular fitness and sports platform that has centres across the country featuring various formats of fitness. Over the years it has become the most loved fitness platform with millions of members benefiting from it.
Their app was a main source for members to book their classes and access fitness/nutrition related content. Owing to the pandemic, the app became the hub for Live online sessions and cult community content.
We were tasked with creating content for both trainers and members of cult, under the ‘People of cult’ section on the app, along with ‘wellness’ and ‘nutrition’ content.
The Approach
Since creating unique content is our forte, we wrote stories and made videos for members and trainers using innovative formats and storytelling methods. The process involved interviewing and understanding their story in depth to make the most accurate portrayal of it.
We faced the challenge of continuously updating the app with new content while figuring out what resonates with users, but we managed to overcome it. Seamlessly integrating the design to match the app interface for all our deliverables was another important aspect of the project.
Our catchy copy, eye for design and skillful production made this a grand success.
THE FINAL RESULTS
Over the past few months we have curated xx unique pieces of content for the cult.fit app and reached millions of app users across the country. Our most recent addition to the ‘People of cult’ section is putting a spotlight on user stories and creating inspiring videos that embody them.
Other Works
