Corner House

For the topical day, our team ideated a #DanceForIceCream campaign that would help us capture the organic consumers and also tap into the emotions that are related with Corner House. A simple insight of Corner House being a tradition in Bangalore and the community feeling that comes with the association was tapped into. We executed a campaign on National Ice Cream Day at Corner House, Indiranagar that involved capturing footages of people dancing for a scoop of free ice cream. For the campaign we put out a post and a story 2 days prior through a static post and story that informed our audience about the activity. The activation garnered a lot of attention with many consumers taking part and organically allowing us to capture a large amount of interest. People cheered each other on and enthusiastically participated in the activity. The reel was taken live on social media on –, which then brought the eyes of other external parties like PR and media houses onto the activation.